Revista Clio América

17

Authors: Alejandro Fernández Baptista, Cristina Seijo

The people have needs that must be met for a life in keeping with the basic principles of dignification of the human person, food, clothing, medicines, communication, entertainment, transportation, among others, are some of the basic needs of human beings every day strive to cover using decent, using work of their own potential each person. Modern organizations marketing as administrative process aims at achieving the satisfaction of those needs in the timely identification of those requirements, developing products and services satisfying them to create a proposal for a value exceeding those expectations. Modern organizations aims marketing as administrative process at achieving the satisfaction of those needs in the timely identification of those requirements, developing them satisfying products and services to create a proposal for a value exceeding those expectations. However, such a proposal should be immersed within ethical and moral parameters, which ensure the correct use of each of the elements of the mix of marketing, product, price, promotion and distribution. However, such a proposal should be immersed within ethical and moral parameters, which ensure the correct use of each of the elements of the mix of marketing, product, price, promotion and distribution. Thus when marketing managers make ethical decisions on these topics, would enable developing funding human organizations who promotes the common wealth the context of where she is possible. Thus marketing managers make when to ethical decisions on these topics, woulda enable human funding organizations developing who promotes the context of the common wealth where she is possible.

18

Authors: Arnold De la Peña, Cesar Augusto Rojas, Marlon De la Peña

The Cienaga Grande de Santa Marta (CGSM) Generate Different Environmental goods and services, for instance, carbon sink, habitat for flora and fauna, stocks of foods and raw materials, etc. This paper presents an attempt to value in monetary terms the service of carbon storage, with the aim to establish inputs for the decisions process of used. This paper presents an Attempt to Terms Monetary value in the service of carbon storage, with the AIM to ESTABLISH Decisions inputs for the process of used. The previous thing was done with base in field sampling of 15 trees of mangrove and in measurements realized in four stations of monitoring of the CGSM (Caño Grande, Rinconada, Aguas Negras y Luna) by INVEMAR (2008). The previous thing WAS done with basis in field sampling of 15 trees of mangrove and in Measurements made on-four stations of monitoring of the CGSM (Caño Grande, Rinconada, Aguas Negras and Moon) by INVEMAR (2008). For such aim, the estimates of total aerial biomass, the existence of carbon and the CO 2 e (equivalent carbon dioxide) were accounted by species and zone in the CGSM. For Such aim, the Estimates of total aerial biomass, the carbon and the Existence of CO 2 e (carbon dioxide equivalent) Were account by species and zone in the CGSM. The results showed that in relative terms the forests of mangrove of the CGSM could store between 6.9 at Luna and 45.7 in Rinconada of t C has- 1 . That results in the relative Eichmann Terms of the mangrove forests of the CGSM Could store at Luna entre 6.9 and 45.7 t C in Rinconada of you-1. The monetary valuation is between US$ 591.41 and 87.76 of t CO 2 e ha-1, according to the prices paid by non permanent forestry CERs paid by the World Bank. The Monetary Valuation is entre U.S. $ 591.41 and 87.76 of t CO 2 e ha-1, According To the Price Paid by Paid non permanent forestry CERs by the World Bank. The monetary valuation contributes to extend the importance of starting a process that allows to incorporate these economic benefits to the actual mechanisms of market that helps the local efforts for conservation. The Monetary Valuation Contribute to extend the Importance of Starting a Process That Allows to Incorporate These Economic Benefits to the current market of Mechanisms That Helps the local going efforts for conservation.

27

Authors: Luis Fernando Ayerbe

The paper approaches the U.S. perceptions about the sources of insecurity from Latin America, considered a low risk area and priority of its foreign policy. El análisis se concentra en la evaluación de las amenazas y desafíos a sus intereses estratégicos y las modalidades de actuación privilegiadas en la esfera regional, en que se verifican coincidencias entre las administraciones Demócratas y Republicanas en la adopción de un liderazgo con prerrogativas clasificatorias sobre los tipos de régimen político, con una agenda concebida como promoción de la convergencia hemisférica de democracias y economías liberales. The analysis focuses on assessing the threats and challenges to its strategic interests and privileged modes of action at the regional level, which verifies similarities between Republican and Democratic administrations in taking a leadership prerogatives qualifiers on the types political regime, with an agenda designed as promoting hemispheric convergence of liberal democracies and economies. En ese contexto, cabe destacar la prioridad atribuida a los países de la Alternativa Bolivariana para las Américas (ALBA) como eje opositor de sus políticas. In this context, include the priority given to the countries of the Bolivarian Alternative for the Americas (ALBA) as the linchpin of his political opponent.

32

Authors: Rosario Márquez Macias

This work reviews the different sources for the book trade between Spain and America, to analyze a exhaustive form the list of a book presented in a Holy court of Inquisition of Seville, thus has been found in the Indian General Archive since 1623-1739.