PACIFIC BUSINESS JOURNAL INTERNATIONAL

6

Authors: Dr. Parimal Kr. Sen, Debojyoti Das, Atanu Pramanick

The present study endeavors to understand the characteristics oof Indian stock market using a simple conceivable framework. The first section introduces the theme of the study and the bone of contention. The next section describes the market returns data characteristics of Indian stock market finding of which shows a contradiction of the normality assumption of stock returns under Geometric Brownian Motion. Next segment studies the relationship between stock market returns and some selected macroeconomic variables which are presumed to have significant bearing on stock market. Correlation results exhibited that Consumer's Price Index is significantly negatively correlated and Exchange Rate is significantly positively correlated.

7

Authors: S M Fatah Uddin, Dr. Mohammed Naved Khan

Gender is an important variable when attitude is studied in order tto understand the online consumer behaviour deeply. Still attitude has not been explored profoundly to get better revealing results in terms of online buying. Also very few studies addressed the gender differences in online shopping attitude, There is a dearth of literature available on online buying behaviour in Indian context. Considering attitude as a tri-component construct to contain cognitive, affective and behavioural constituents, the present study confirms the existence of the same three components. This study focuses on examining the gender differences across all three components of attitude to find whether significant differences exist or not. This study differentiates the three attitudinal components of the model and reveals that the gender differences were not found to exist between management students towards online buying. The study is of quite importance as the results add to the current literature with filling the void at same time in context emerging economy like India.

8

Authors: Debasis Pani, Dr. Sunil Kumar Pradhan

India has the largest concentration of tribal population in thee world and their lifestyle is very close to the nature. Likewise in Odisha, especially KBK (Undivided Koraput, Bolangir and Kalahandi) district has got unique identity for its tribal population and lifestyle. They are very sensitive to their typical culture and less prone to change. But the tribal of these areas posses specialized skills in the form of handicraft, which pass from one generation to another and is a source of their livelihood. Handicrafts are mostly defined as "Items made by hand, often with the use of simple tools, and are generally artistic and/or traditional in nature. They are also objects of utility and objects of decoration.” Moreover through these handicrafts, the tribal artesian can empower themselves because these products get huge response from the urban consumers, hence it becomes a source for their income earning. This paper aims to study, how the demographic attributes like age and gender influences consumer preference towards tribal handicraft products and to know various attributes, which have a larger impact on purchase of tribal handicraft product. Though the study was undertaken in Rayagada district (undivided district of Koraput) during Chaiti festival, its scope is limited to the same district. The nature of this research is a descriptive research. A structured questionnaire was used to collect data. The survey instrument was subjected to overall reliability. The data was gathered through a five point Likert scale questionnaire from 150 respondents. Mean, Standard deviation, one way ANOVA and Regression analysis were carried out to serve the purpose of study.

9

Authors: Aparajita Roy

Retailing in India has been one of the oldest occupations, which was initiaalized as family business, run by different members of the family for generations, engaged in mainly grocery, FMCG or apparel retailing. It was only after liberalization that organized retailing started spreading its wings and currently it is one of the most lucrative businesses contributing significantly to the country's GDP. It was during the 2008 – 2011 recessionary phase that this industry underwent mild difficulties but since India was not majorly affected as the western world, the retail industry continued its growth trajectory. This study was conducted with the objective of understanding consumers' responses to specific visual stimuli as presented by retailers from time to time within the store and also to find out the various factors that influence consumers' monthly requirements of FMCG buying behavior from different organized and unorganized formats of retailing. Primary data was collected from 200 respondents across the city of Kolkata. Regression analysis, to establish relationship between variables and Factor Analysis, to identify various shopping factors were done by means of SPSS 20.

10

Authors: Dr. Amardeep Kaur Ahluwalia, Preeti Sanan

Role of internet in everybody's life is increasing. It is accessible to almost everyone. It has changed the way we live. Marketers are also using Internet as the medium to sell their products to customers. Marketers need to represent their company on the internet to attract more customers and enjoy larger market share in today's competitive business environment. So it becomes important for them to understand the factors which consumers consider while making online purchase. The objective of this study is to examine the factors influencing online shopping and to find out that how these factors affect willingness to purchase online. Data was collected from 200 respondents in Jalandhar city of Punjab with the help of a questionnaire. Factor analysis and Multiple Regression analysis have been used as statistical techniques to analyze the data. Results found Website Security, Reliability of the website, Return and Exchange policy, reasonable prices offered, Customer Services Offered, Positive Customer Reviews regarding website and informative website are the factors influencing online buying behavior. Web site security has been found to be the most important predictor of willingness to buy online.

11

Authors: Dr. Jeannie Bhatia

Passenger car industry is one of the key industries in India as well as thee world. Since the compulsive and ambitious structural adjustment programme of Indian government aimed at economic liberalization in 1991, the Indian car industry has sailed along. With the reforms in economy and the sector, the car market with significantly low penetration level immense market size, coupled with rise in the per capita and disposable income of the working population, has made it an attractive destination for global automobile players. Considering the significance of the sector at the global level, the present analytical study was undertaken to analyze the recent trends and provide a situational inventory based on Porter's five forces model. The analysis findings suggest that the overall attractiveness of the Indian car industry in the present scenario may be rated as moderate. Though, with the projections pertaining to the expected growth rate in the coming years and potential in the niche Indian rural market along with the favorable government initiatives the axis of the attractiveness would fall on the higher side.

13

Authors: Dr. Sudhir Chandra Das

Aim of the Study: The study is intended to understand the influeences of perceived HR practices of globalised Indian insurance companies on work family conflict and employee engagement. Research Philosophy and Strategy:Underlying principle of the study is deterministic philosophy based whereas the paper highlights established causes with outcomes. The study applied Multinomial Logistic Regression (MLR) model which is one of the important methods for categorical data analysis experimented with ten well practiced HR issues namely job design, flexi-schedule, working conditions, performance appraisal, remuneration, job security, T & D, workforce planning, stress management and employee well-being. The data set of the study consist 220 respondents from 20 insurance companies (public and private) located at Kolkata region, West Bengal. Conclusions and Implications:The conclusion from the study is based on Indian and western literature also through empirical evidence that perceived HR practices are quite impressive for employee engagement but consequential outcome on family domain seems quite dark. The study found that four out of ten select HR practices namely job design, flexi schedules, compensation and training and development does not have any impact on work family conflict and to be considered as finest HR indicators. But performance appraisal, compensation system, stress management and manpower planning projects non-influential practices in case employee engagement. The study would be beneficial for the insurance HR professionals to relook and re-shape their existing HR practices vis-a vis work life balance policies. Scope for Further Study:Although above relationship based on limited indicators, therefore difficult to generalised, so structural equation modelling could be used to test more focused relationships embedded within HR practices and Work Family Conflict/Employee Engagement. Additional research could also be conducted to determine the causal influence and temporal dynamics of the relationships between engagement, and work family conflict.