Socio-Economic Research Bulletin

9-17

Authors: Oleksii Sydorenko, Serhii Makukha

The author’s point of view on the necessity for philosophical comprehension of the modern knowledge content is given in the article. The analysis of knowledge transformation under the influence of economic globalization and paradigmatic changes in the non-classical and post-nonclassical sciences is made. The methodological basis of this publication is a dialectical approach as universal way of scientific knowledge, especially concerning the philosophical and socio-economic phenomena and processes. For analyze the ambiguous nature of the global factors influence on the knowledge essence transformation in modern conditions, methods of analogy, comparison, analysis and synthesis, induction and deduction, functional analysis, hypothetical-deductive approach and other techniques were used. The place and role of knowledge essence transformation in the national economic development paradigm formation are considered through the relationship between theory and practice, general and specific. The theoretical positions and conclusions, presented in this publication, based on the dialectical logic principles are substantiated, and on this basis, the proposals regarding of economic development model of Ukraine improvement are made. All argumentation of the main research provisions is carried out on the basis of philosophical comprehension of the current knowledge model. As a research result, the authors came to the conclusion that, under the globalization influence in current conditions, the dialectic of economy and science took a special place in the knowledge transformation into a determining factor of society development. The conditions for the science development are created the economies of developed countries, which helped to achieve such a high level of knowledge, and it contributed to the economy itself transformation into the knowledge economy. In this regard, the prospect of research should be the knowledge doctrine development in order to create a knowledge economy in Ukraine.

28-35

Authors: Yuriy Makogon

The article analyzes the current state and problems of maritime transportations development with growing flows of cargoes in the world trade. It is determined that the problem of Ukrainian ports regarding the provision of integrated transport services is inextricably linked with the state of land transport system, and especially, railways. It was revealed that she is expressed in the practical absence of modern means of communication at railway stations, and the cargo routes often bypass Ukraine due to the fact the cargo owner is not able to track the movement of goods across Ukrainian territory. Attention is drawn to the fact that, in terms of their capabilities, the railway transport is inferior to the maritime, but the congestion of traditional routes necessitates of existing routes development and the new logistics routes formation. To solve this problem, the most effective is the organizational interaction system development based on modern logistic principles, which provides the time reducing of cargoes delivery at all stages of the logistics chain, the services quality improving, costs reducing, but it’s impractical to talk about the delivery process optimizing, when in practice the material flow is ahead of information flow. The necessity of problem solving of the lack of unified information system, that would link together all services and regulatory bodies in the port, the lack of an effective document management system, that would use the minimum number of necessary primary documents and modern information document management systems, is substantiated. The proposed strategy for the multimodal logistics routes formation should be based on the role increasing of energy-saving and ecological modes of transport: railway, maritime, river.

44-52

Authors: Olena Mykhailiuk, Iryna Davydenko

The article defines the role of the clustering process as an innovative form of integrated development of the tourist sphere. The state of the regulatory framework in the tourist sphere and clusterization process development in Ukraine is analyzed. The idea of tourist clusters creating lies in the mutual coordination of activities, when the different in functional characteristics subjects implement a common goal, thereby increasing work efficiency, accelerating the achievement of planned results, introducing new technologies, facilitating of the loans obtaining, establishing a competitive bases in the contracts distribution, forming the optimal structure of products production, determining the priorities of directions development. For Ukraine, clustering process is one of ways economy development. The tourism clusters creation is able to neutralize of the state policy imperfection of small and medium-sized businesses supporting. Tourist enterprises, united in the tourism cluster within the region, have opportunity to more effectively defend their interests at the local authorities level, and also participate in large investment programs. The tourism clusters formation mechanism traditionally includes two components: on the one hand, this is an initiative group the creation for the cluster formation, which should include both representatives of key enterprises of a potential tourist cluster and also specialists with experience in implementing the cluster model in other regions or industries (for example, experts from regional development agencies, experts from various programs and initiatives), on the other hand, a necessary condition is the cluster official recognition and registration by state and local authorities. The features creating of the different types of tourist clusters in Ukraine are investigated. The level of tourist business development in the Odessa region is assessed, existing and perspective clusters in the tourism sphere are analyzed. The directions of tourist activity improvement in region due to the clusterization process are offered.

63-72

Authors: Ganna Bedradina, Sergii Nezdoyminov

The article considers the quality assessment methods of tourist enterprise services. The authors conducted a research of scientific approaches and offered their own of assessing methodology scheme quality of tourist services quality. The main directions of tourist services quality assessment are determined and indicators which influence on the overall assessment of the tourists service quality are defined. It was determined that the indirect assessment of quality indicators is typical for goods and services of tourist destination. It was noted that the tourist product quality and service quality at tourism enterprises are latent indicators, i.e. they are immeasurable directly and described by a set of so-called characteristics-symptoms. Hence, the correct evaluation results can be obtained via a purely of comparative multivariate analysis methods. As a part for the quality assessing toolkit of the tourist product and the service quality at the tourist enterprises, it was proposed to use the taxonomic analysis method, which has a number of significant advantages compared with other methods of multivariate analysis. This methodology can serve as a basis for further management improvement of tourism enterprises services quality and also management decision making. It was determined that the management of tourism enterprises should be direct a quality management to the constant adaptation and perfecting of modern evaluating methods and improving the services quality, and also developing their own quality management systems, introducing international and national quality management standards with the purpose of profitability insuring of economic activity of own enterprises.

80-90

Authors: Olga Katerna

The article presents the main approaches to the research of intelligent traffic management and infrastructure facilities. The aim of research is theoretical and methodological foundations development, and also the practical recommendations development in the intelligent management field of transport flows and infrastructure objects. The conceptual elements of intellectual management methodology are investigated. The notion of intellectual management methodology is clarified. The approaches to the transport and of infrastructure objects intelligent management at the micro-, meso- and macro level are considered. The conceptual elements of intellectual management methodology are generalized, which it allowed to combine into a whole the philosophy, ideology, strategy, methodology, technologies into a management system, which forms the methods, ways and tools of traffic flows and infrastructure objects management. With the aim to ensure the sustainable development of intellectual transport management, the formation expediency of an individual system of principles is justified. The author proposed to consider of intellectual management through the prism of value, system, process and result. The conceptual elements of intellectual management methodology are analyzed. Methodological and conceptual approaches of traffic flows and infrastructure facilities intelligent management have allowed us to develop a scheme for intelligent management implementation at the transport enterprise. The developed stages of intellectual system modeling at the transport enterprise allow, taking into account the system approach principles, accepted backgrounds and general concept of traffic flows and infrastructure objects intelligent management, to determine the main set of elements of a modeling system, to establish relationships between them, to ensure consistency and to increase the reliability of management decisions.

104-115

Authors: Iryna Shkurupska

The article considers the evolution of Ukrainian Internet users behaviour. Specifically, the changes in the characteristics of the internet users and their online shopping behaviours are tracked over the past several years. The analysis provides an understanding of fast expanding consumer market and its likely future development. Companies pay more attention to online coverage of events and the sharing of publications, as they save the least on digital communications. This segment of advertising is less affected than others during the current crisis: if you count the income in hryvnia, user involvement in this segment is the cheapest. In the client environment comes an understanding of the leading role of digital-agencies at the level of technical solutions. The results have a direct impact on Internet marketing strategies as an element of integrated marketing communications (IMC) in Ukraine and other developing countries. In the context of the research, the possibilities for increasing the impact of the IMC on consumer behavior on the Internet are identified. Marketers should start to treat the Ukrainian online population as a mass market with many niche markets in which they could do business. Modelling the research of IMC influence on consumer behaviour is important for facilitating meaningful comparisons between different companies (in-depth analysis of competition), time etc. To create such a research model, had to test several variables, in terms of matching model components and its functional relationship with theoretical precepts accepted as defining IMC. Thus, some aspects of the impact of the IMC on consumer behavior materialized in the decision-making process of Internet consumers have been clarified.

131-139

Authors: Liudmyla Ivanova

The article considers the demographic factors of the human potential formation, and also the demographic problems in Ukraine, such as low life expectancy, high mortality of the population, which impede of the human potential formation and development. It is noted that the country’s human potential development directly affects on its socio-economic status, acts as a factor of socio-economic system effective functioning, and as a result of conditions creation for the development of individuals human potential. The basis of human potential is the demographic potential, which is determined by quantitative indicators of population and their dynamics. In recent years, population dynamics has been characterized by a steady tendency for its decline due to the excess of deaths number over the births number. The dynamics of main demographic indicators of the population of Ukraine, and also the deceased distribution by age and gender groups are investigated. The population age structure deformation, which leads to its aging and to increase the demo economic burden of the able-bodied population, is determined. The nature, causes and motives of country’s population migration, which negatively affects of human potential functioning and development, are analyzed. It was proposed: to stimulate an increase in the birth rate; to develop a family policy aimed at raising children; to focus the demographic policy of the state on the protection of public health; to reduce the employment rate of women with the aim of reorienting part of them towards family service; to conduct the demographic examinations of modern economic transformations; to create a proper migration management system in the country.

151-161

Authors: Marina Kryvtsova

The article is devoted to the actual question of the mutual influence of human capital development on the level of labor productivity at the state level and at the enterprise level. It is emphasized that investments in human capital are considered as an integral part of enterprise successful development. In the modern economy, human capital acquires a decisive role, being the most important factor in economic growth and the welfare of society, the main criterion for labor productivity increasing and the company’s effectiveness evaluating in competitive advantages achieving. The main tendencies that are inherent in the «knowledge economy», which changes the emphasis in competitive advantages achieving from «technogenic» factor to «homogenous», are investigated. The statistical indicators of labor productivity on macro- and micro-level are analyzed. The analysis of investments in human capital at Ukrainian enterprises is carried out. It is determined that the staff training at the present stage of economic development by investing in human capital should be considered as a most important strategic, which enterprises set themselves. It contributes to the staff retaining, the staff turnover reduces, the labor productivity increasing contributes, allowing any enterprise not only to survive in market conditions, but also to achieve a competitive advantage, to retain and improve its market position, to ensure growth and accumulation of human capital. The activity directions for efficiency achievement of enterprise employees training process and positive long-term result in the form of labor productivity increasing are considered. Recommendations to promote of innovative employees development, which create the most significant contribution in the labor productivity increasing are formulated.

174-183

Authors: Valeriy NIkiforenko, Vera Kravchenko

The article considers the foreign and domestic scientists approaches regarding the place and role definition of personnel reliability and personnel security in the management system in organization goals achieving a highly competitive market environment. The problem significance of ensuring the personnel reliability and personnel risks in the conditions of outflow from the country of highly qualified personnel and socio-economic tensions in society is proved. The points of view the specialists in the science various fields regarding the interpretation and meaningful content of the concepts of personnel reliability and personnel security are summarized. On the basis of an elemental components selection, the author’s interpretation of the system-forming interconnections of managerial subsystems of personnel security and personnel reliability is proposed. The structural elements selection of the specified management subsystems, namely the goals, functions, tasks, subjects and objects of management is substantiated. The circumstances, which create the preconditions for inadequate understanding of increased attention of personnel security ensuring, personnel reliability and the need for cooperation, and, at the same time, the management subsystems subject’s functions delimitation, are determined. The long-term measures regarding the modern approaches implementation to the widespread introduction of personnel reliability and personnel security managerial subsystems in the Ukrainian organizations practice are proposed. The research directions, which require the joint efforts of scientists and practitioners in various fields regarding the definition of modern approaches to the rationale and identification of relevant principles and methods for effective personnel security and reliability management systems developing, and then services reformatting, which should be ensure the management of organizations system effective functioning to improve of their competitiveness, are highlighted.

199-207

Authors: Olena Trynchuk

The article substantiates an implementation into HR-practice of modern efficiency indicators of human resources departments work, and analyzes how they affect at enterprise performance as a whole. The HR-analytics place and role in personnel management at the modern enterprise are reconsidered and clarified. The article summarizes the studies of HR-indicators using, clarifies how they allow to monitor and evaluate of the personnel departments productivity at different levels and, ultimately, to predict and evaluate of their work results. This modern tool in the work of HR-departments is already used in leading international companies and gives a very positive results, but he is very little used in Ukrainian business practice. The main HR-indicators are systematizes and describes and their active implementation in practice is justified, which will allow an executive oversight of HR-processes and improve their efficiency and manageability. The regular reporting on HR-metrics implementation is an effective tool for any HR-department managing, given that the selected metrics should be closely connected with the industry, business and strategy of a particular enterprise. The article also analyzes the HR-metrics implementation difficulties in modern national enterprises practice. In general, the functions variety and the human resources departments tasks, the lack of primary data accumulation practices, which adapted to the enterprise’s industry sector direction, it very difficult the metric analysis of HR-activities effectiveness. That is why there is a need to describe and systematize the HR-activity indicators in order to facilitate their integration into the modern HR-department work.

222-229

Authors: Heorhiy Rohov

The problems, which associated with the sustainable finance formation are investigates in the article. It is proved that corporate sustainable development is possible only in the functioning conditions of the financial mechanisms that ensure it. Corporate development financial mechanisms in Ukraine, as well as in most emergent markets, are not able to ensure its balance in economic, social and environmental dimensions. To solve this problem, the formation and functioning concept of financial mechanisms for corporate sustainable development system, which structured both by type of mechanisms (budget, tax, investment, credit and insurance), and by interacting subjects of their formation and using, is proposed. It is substantiated that reforming a separate financial mechanism cannot be effective if it does not cause a chain reaction of the financial system interacting subjects. The financial mechanisms interconnections are not formed directly under the influence of methods, levers and instruments of one mechanism on another, but are mediated by the institutional environment reaction. The preconditions and main stages of the concept implementation, the principles, structure, functions, genesis, formation methods and functioning method of the financial mechanisms system are defines. The concept implementation will provide the multiplicative effects of each mechanism functioning and form special attribute of their system integration into a common structural and functional wholeness – creating the conditions under which a corporate development balanced in economic, environmental and social dimensions becomes the optimal way to achieve an enterprise’s strategic corporate financial goals. Prospects for further research, which related with the financial mechanisms for corporate development transformation, are outlined.