Socio-Economic Research Bulletin

9-15

Authors: Konstantin Matusevich

The article deals with the problem of parity of currency metals, which developed in the XIX century. The contradictions of the bimetallic monetary system and the formation of a monometallic monetary system in the form of a gold coin standard are defined. The author analyzes the views of economists of ХІХ century on the metal monetary standard, subjective and objective conditions for disagreements of their views. The changes in the value parity of gold and silver during the entire XIX century, which led to an increase in the contradictions in the implementation of world monetary circulation are described. The increase in international commodity exchange required the huge growth of precious coin metals for coinage, which became inexpedient. The situation remained unchanged even after the transition of all countries to the gold coin standard at the end of the XIX century, and the preservation of silver for the coinage of a small coin with a commensurate value for the content of silver. Since the 1870s, there were many supporters of a homogeneous monetary system for all countries in Europe. Such an association should have manifested itself in the coinage of equivalent coins by all states. This issue was discussed at international conferences in Paris in 1878 and 1881, as well as in Brussels in late 1892. The participants of the conference rejected the idea of introducing a double currency system. The artificial contradictions and difficulties were also added by the world banking system, which was interested in the development of paper credit money. These contradictions of the system of metallic money led to the collapse and abolition of the gold coin standard in July 1914. At that time, new ideas and financial conditions for the transition of currency relations to a new gold standard and in a consequence to the gold exchange standard were developing in the world.

24-34

Authors: Yuriy Pylypenko, Darya Alekseenko

The article deals with the commonalities and particularities in theoretical and methodological approaches to studying the essence of social capital of the founders of this theory P. Bourdieu, J. Coleman and R. Patnama. It is emphasized that despite the different object of research and the availability of specific features of the analysis of functional forms of social capital, the vision of this phenomenon as a personification of social relationships that bring an individual or public benefit are common for all three approaches. The dependence of socio-economic development of society on the quality of social capital is revealed. It is proposed to consider social capital as a resource, through which new more effective institutions are formed and distributed. The essence of civil society and its influence on economic processes are revealed. The necessary prerequisites for the formation of civil society are identified and peculiarities of its development in Ukraine and other countries are determined. The relationship between social capital and civil society is shown. The indexes of sustainability of civil society organizations, rule of law, levels of democracy and confidence in politicians as indicators of the development of civil society and social capital in individual countries are analyzed. The necessity of improving the state of social interaction and trust is emphasized in order to accelerate our country’s exit from a protracted socio-economic and political crisis. The directions of revitalization of social and political activity of citizens are offered and the possibilities of using the notion of social capital in the study of the effectiveness of institutional reforms in Ukraine are outlined.

50-59

Authors: Nataliia Stepaniuk

The article deals with the historical development of the Ukrainian economy during the years of independence. The main problems of modern reforms are determined. The main reasons for the decline of Ukrainian economy are analyzed and preconditions for the emergence of the crisis are investigated. The most important reasons for the negative development of the economy, which include internal and external, objective and subjective influence, are summarized. The list of factors that most commonly affected the negative dynamics of the national economy is proposed, namely: the blurring of the purpose, strategy and tactics of Ukraine’s development; inefficient state management of the economy; indecent and chaotic privatization in Ukraine; outdated public management; the growth of public debt through lobbying for private interests by government officials; instability of the banking sector; unfavorable investment climate; loss of sovereignty of the state; catastrophic population decline.

70-78

Authors: Natalya Andryeyeva, Daria Zinkovska

The article considers the place of marketing audit in the system of strategic management of the enterprise. Study of the essence of the concept of marketing audit is conducted by the authors and their own interpretation of this term is proposed. The main directions of marketing audit are identified and structural units, which are responsible for providing the relevant materials for analysis, are determined. The procedure and algorithm of audit of strategic management of enterprise’s marketing activity are determined and each of the selected stages is considered in detail. It is proposed to use the results of marketing audit in the process of enterprise strategizing. The methodical approach for assessment of effectiveness, which involves the construction of a matrix of the effectiveness of strategic management of enterprises’ marketing activities, is proposed. This matrix can be used as the basis for the further improvement of marketing policy and strategic decision-making.

87-94

Authors: Liubov Kvasnii, Оresta Shcherban, Vasylyna Fedychyn

The article analyzes the main factors of enterprises development of Ukrainian tourism industry on the example of Precarpathian region. It is proved that the current situation in Ukraine and the military conflict in the East of the country do not only destabilize the general situation in the country, but also serve to increase the influence of destabilizing factors that negatively affect the development of tourism enterprises in Ukraine and in the Carpathian region. The dynamics of tourist flows in the Lviv Oblast in 2006‒2016 and collective accommodation are analyzed. The authors develop proposals for successful promotion of domestic tourism products in the context of creating of marketing and service networks on priority foreign markets, trading houses, business centers, technical centers on a joint stock basis with the help of creation of network of own representative offices, branches, subsidiary companies.

103-118

Authors: Valeriy NIkiforenko, Vera Kravchenko

The approaches of foreign and domestic scientists to the definition of significance and place of organizational culture, cross-cultural management and personnel management in the strategic management system in achieving the goals of the organization in a market environment are considered in the article. The different points of view regarding the correlation between these concepts are generalized. The author’s interpretation of system-forming interconnections of cross-cultural management and personnel management as the defining components of strategic management is offered. The use of a specific categorical apparatus in the identification of systematic links between the elements of strategic management is substantiated. The list of long-term actions concerning the implementation of modern approaches to the wide introduction of strategic management into the practice of Ukrainian organizations is proposed.

125-133

Authors: Dina Tokarchuk

The article considers current trends of efficiency of rapeseed production in Ukraine based on the yields analysis and its comparison with the average level in Europe, as well as its profitability and cost-effectiveness. The role of management in providing of rapeseed production efficiency is determined. Management measures are proposed in order to improve: the management system of enterprise efficiency, the resource management in rapeseed production, management of crop production development, sales management of rapeseed, management of environmental protection. The necessity of attracting qualified managers to performance management, development of business plans for rapeseed production, work with specialized software for forecasting the rapeseed production is substantiated.

144-152

Authors: Ruzanna Arutyunyan, Svetlana Arutyunyan, Iryna Ropotan

The article analyzes modern problems of development of the capital market in Ukraine and the pathology of its main institutions, suggests areas for their recovery and effective functioning to provide investment resources for the real sector of economy and structural adjustment. The basic goals of the state's long-term strategy in the capital market development, in particular, the stock market and the market of bank loans, are defined. The necessity of reforming the system of regulation of the financial sector to overcome the causes of structural and cyclical and financial crises is substantiated. The goals and guidelines for the functioning of the financial system and financial market are defined to provide the real sector of economy with investment resources and to promote industrial, economic, social and ecological modernization of the country.

161-173

Authors: Alla Cherep, Anna Pavlenko

The article describes approaches to interpreting the concept of the enterprise crisis management. The general aspects of crisis management are outlined, the types of crises are distinguished, the essence of the concept «anti-crisis management» is studied. Trends of development of machine building enterprises of Zaporizhia region are considered. The necessity of introduction of crisis management at the enterprises with the purpose of overcoming of their unprofitability, and also providing of sustainable development is substantiated. The current state of crisis management of enterprises is investigated. It is also determined that in the conditions of the global financial crisis enterprises of mechanical engineering are characterized by further fall in the main indicators of financial and economic activity. The main causes of the crisis are defined: capital and technology shortages, limited access to lending and high interest rates, non-diversification and export-orientation to external markets, market entry of cheaper and more qualitative imported products and, consequently, decrease in production. The conceptual framework for the formation of the anti-crisis management mechanism, which provides for the application of functional, system, process, target, situational, adaptive approaches are proposed. Together they allow to form anti-crisis measures at all levels of enterprise management, depending on the depth of crisis phenomena and to assess its anti-crisis potential.

186-195

Authors: Igor Sherer

The article considers the questions of the legislative and normative regulation of accounting of income from realization of goods on the customer’s loyalty programs of clients at the trade enterprises in Ukraine. The essence of the distinct stages of recognition of income from realization of goods in loyalty programs according to the requirements of IFRS is specified. The results of scientific researches of identified problem are generalized. Possible approaches to the organization of accounting of settling with customers at the enterprises of retail business and determination of income from realization in customer’s loyalty programs are analyzed, shortcomings are defined and possibilities of their addressing are shown. The necessity of organization of accounting of income is justified in accordance with conception of multi-component agreement. The accounting model of determination of income from realization of goods by the enterprises of retail business on customer’s loyalty programs is offered.

207-216

Authors: Myron Sendzuk, Iryna Naumenko, Olena Derzhuk

The article is devoted to the application of the method of evolutionary strategy for improving the enterprise management as a type of evolutionary algorithms, namely, the completion of a balanced scorecard by the algorithm of the evolutionary strategy, which will significantly increase the efficiency of strategic and operational decision- making in the enterprise management. Theoretical and applied developments are based on research on improving enterprises balanced scorecard. The innovative computer technology of the implementation of evolutionary strategy algorithm is developed. The results of the application of the evolution strategy algorithm at the enterprise (wagon-renovating plant) are presented. Based on the results of conducted calculations the analysis is made and the propositions for improving the enterprise management system.