The Journal of Middle East and North Africa Sciences

Number 01, 2020

1-3
Design of a Proposal for the Restaurant Sector of the Municipality of Apizaco that Generates value in Decision-Making Through Geomarketing

Authors: Karla Samira Rivera Juárez; Elizabeth Montiel Huerta; José Luis Moreno Rivera; Kathy Laura Vargas Matamoros

Abstract

View in PDF

Number of views: 203

The restaurant industry had a significant decline in demand affecting the service sector in the years 2008 and 2009 according to (INEGI, 2014) indicating that the life expectancy of the restaurants remains very short and that is why this study was made. The purpose is to carry out an analysis from the point of view marketing, taking into account the restaurants of the village of Apizaco, which helps to know if the use of the Geomarketing through its tools has a significant impact that can benefit the sector An analysis of supply and demand for this produced two instruments and in this way we are able to identify the potential opportunities in the industry taking into account the Geomarketing and know the areas that have not been taken into account, will focus mainly on the use of ICT's and social networks which are taking force to drive business regardless if they are small or are already consolidated As result obtained that less than 59 % of the business is not familiar with Geomarketing hardware which prevents them a growth on the market. In the end, a proposal is realized taking into consideration the results that threw the questionnaires of the establishments and of the clients to identify the needs that present the above mentioned establishments and the opportunities that they have of growth, this way to help to make better decisions inside the restaurant industry in the municipality of Apizaco so that it remains and keeps on growing.

4-10
A Brief Study on Quranic Point of View Regarding Material Resources & Wealth

Authors: Tariq Mahmood Khan

Abstract

View in PDF

Number of views: 238

This paper investigates the key role of wealth & material resources. In this, the Quranic point of view regarding mundane matters and wealth is also discussed with themes of the text of the Holy Quran. No doubt, the importance of material resources is crucial in worldly life but if these are earned under Islamic norms and commandments. Therefore, the combination of material resources and spiritual resources guides men to work hard for the development of mundane lives and adopt Islamic commandments for the promotion of spiritual aspects of lives. In this article, the classification of material resources is also presented for handling variant techniques for these resources. The commandments of the Holy Quran guide mankind to earn resources in spending for the survival of personal life, for the survival of independents, for relatives and for the cause of Allah’s pleasure. And earning of these material resources should not be for collection only in this world because in doing so, a man should know about his death and he will have to leave to all these resources in this world for others, but he will have to give an answer about the earning of these resources. In nutshell, it may be stated, that in earning wealth, permitted ways must be considered and these must be spent in legal ways to get Allah’s pleasure. The attainment of Allah’s pleasure must be considered in performing all worldly matters also because this thing will provide happiness in both worlds(in mundane and the hereafter life).