Asia Pacific Journal of Contemporary Education and Communication Technology

14-26

Authors: Siddiqua Aamir, Ebtesam Ahmad Tallouzi, Maura A. E. Pilotti, Khadija El Alaoui

General Self-Efficacy (GSE) scales are used to measure the extent to which individuals possess a general sense of mastery that is not tied to a specific situation or behavior. The present study assesses whether the language in which a GSE scale is presented yields different responses in Arabic-English bilingual female students and whether differences can be traced to emotional reactions triggered by cultural norms dictating modesty in attitudes and behavioral expression. Female students residing in the Eastern Province of the Kingdom of Saudi Arabia completed the New General Self-Efficacy (NGSE) scale and reported the valence and intensity of their reactions to each of the statements of the scale. The English version of NGSE produced higher scores than the Arabic version. Because arousal was either minimally related to NGSE scores (English version) or not related at all (Arabic version), the higher reported arousal of the English version may be due to the lower automaticity with which a second language is processed. For the English version, the higher the NGSE scores, the more positive was the emotional response to the statements of the scale, whereas for the Arabic version, the higher the NGSE scores, the less positive was the emotional response. If disapproval of the individualistic, self-focused approach of the NGSE scale is inferred from the valence of participants’ reactions, the results of the present investigation are consistent with the notion that Arabic can trigger cultural codes of modesty.

36-61

Authors: Hessah Al-Dossary

This research explores the most prominent factor that leads to high employee turnover and leads to dissatisfaction with the working environment. I conducted the self-assessment in order to check whether the school meets the standard that it should be at or not. I conducted this by giving the employees a protocol that has some questions about the school. This questionnaire is adopted from Massachusetts Cultural Council. It is an ethnographical research which uses mixed methods design and associate qualitative, along with quantitative data analysis. I used three techniques namely observation, interview and document analysis. The aim of this study is to design a program to reduce the rate of employee turnover at Ajad School through orientation training. This will help to reduce job tardiness as it will facilitate increased job satisfaction, better understanding of employee’s roles and thus, improve their job performance. Overall, results revealed a deficiency in proper training of new employees. Lack of orientation training meant that employees were unaware of their job descriptions, their duties and what was expected of them. As a result, the employees found it difficult to accomplish basic tasks, were dissatisfied with their work and the company and this greatly affected their performance. Lack of orientation training was, as such, the cause for the high employee turnover in the school.

78-88

Authors: Azila Ahmad Sarkawi, Alias Abdullah, Norimah Md. Dali

Amongst the 57 members of the Organisation of the Islamic Conference’s (OIC) countries, Malaysia is at number one rating in the Islamicity Index, Islamic Index of Wellbeing and Global Muslim Travel Index studies. The rating gave the impression of the liveability or wellbeing in Malaysia within the Islamic sphere. This recognition prompts the study on the indicators of wellbeing that Malaysia has focused on Islamic dimensions. Consequently, content analysis was done on six selected government documents namely the Malaysian Wellbeing Index, the Malaysian Family Wellbeing Index, the Malaysian Urban-Rural National Indicators Network for Sustainable Development, the Malaysian Shariah Index, the Malaysian Ummah Development Index and the Muslim Religiosity and Personality Indexing. The study found that the first three documents embodied indirect religious dimensions in their wellbeing indexing while the latter three have direct religious dimensions. The incorporation of the religious dimensions into the Malaysia’s wellbeing indexing either directly or indirectly shows the relevancy of the religious factor to human wellbeing. Noticeably, the indicators promulgated under each study are organizationally-driven aiming at attaining their specific objectives that invariably led to variations amongst the agencies. Nonetheless, religion has been found to command a significant factor in the wellbeing of Malaysian though different indicators have been used by the six organizations to arrive at this fact.

100-116

Authors: Ven. Mediyawe Piyarathana Thero

The objective of this research paper is to share the vision on Buddhist Philosophy of Education. At the time of the Buddha, the education system was considered mainly as a religious one, although the education concept was a pre-Buddhist one. The main objective of the Buddha was not to introduce an education system to the world; however, The Buddha was really a religious teacher who introduced a practical and living philosophy to the entire human community. Since Buddha was a person who understood reality fully as an Enlightened One, he introduced a living philosophy targeting the entire human beings through various teaching methods. It is possible to explore the Buddhist Philosophy of Education by exploring the teachings of the Buddha. Educability is accepted in Buddhism at a great level as a principle. The Buddhism emphasizes in the Eight-Fold Path that volition and try, enthusiasm and courage are necessary factors. The way a person should act to end demerit and for the improvement of merit is given under Four Great Efforts. Educability is not a possibility to receive from a religion, not accepting the potentiality of person. The Buddhism has emphasised through many discourses that a person has to achieve objectives without resorting to any external elements. From the teachings of the Buddha, educability and potential energy of a person have been included as essential components in Buddhist Philosophy on Education. According to Buddhism, personality can be presented as the only strength that a person possesses to act with volition and self-confidence. Buddhism first teaches person to create good conduct by disciplining the organs like body, speech etc. then advises for his spiritual development. The personality of the one who has become an Arahant is more than all those persons. The whole purpose of the Buddhist education is to develop the personality of person. When it is compared with the objectives of modern education, Buddhist education objective seems to be a wide and deep one. If the features of personality are seen with students, it can be considered great. The society with them is peaceful. Buddhism has presented the facts like liquor, gambling and misconduct that cause personality into decay and destroy. It is clear that all the necessary advice for a student to develop personality is given by Buddhism. Buddhist education is a way to end all the mental ills like lust, faults and ignorance through the entire physical and mental discipline and can be a way of gaining spiritual purity. Discipline, an important education objective, is the controlling body and speech. The knowledge that a person gains on crafts without any discipline is not for the good of society, but the Buddhist view is that it should be with ethics. The intelligence of the person, who is without virtue and discipline, is fruitless. It is clear from one of the main activities of an education process is training members to live honouring the other members of the society. The object of Buddhist education is to teach person keeping him as the centre and subordinates in various social status by keeping close relationship with them from childhood and how to live a fruitful life One important thing that Buddhism expects is to create a person with high self-confidence. According to Buddhism, the greatest self-confident person is not to worry even facing with Eight Worldly Conditions. Teaching how to face eight worldly conditions is trained with the objectives of Buddhist education. Asia Pacific Institute of Advanced Research (APIAR) DOI: 10.25275/apjcectv3i2edu8 Page101 Discourse on Loving-kindness states which presents person to live a wealthy life, education, family life condition, living environment, the position of his parents and by thinking about them to live with what is available. Confirming a lifestyle of good conduct is the objective of Buddhist education. Another objective of Buddhist education is to train person to look at oneself and others with love and respect. Without being selfish and leading to act selflessly is done with this objective. The main code of ethics of Buddhism, Pancasīla (Five Precepts), is the principle of protecting human right. The objective of Buddhist education is to create the well-being or benefit of person and society. It is very clear now that five precepts are necessary to create world peace and to end the worldwide spread environment of unrest or intolerance and for the human right protection Where Buddhist education aims and objectives are concerned, there are few important facts in the Discourse on Blessing ‘Vast learning, perfect handicraft, a high trained discipline, and pleasant speech. This is the Highest Blessing. Vast learning means gaining a vast knowledge. In a religious sense, it is learning about nine-fold Dispensation and the ability to describe them in various ways. The objective of Buddhist education is not only to give this energy, but it is necessary to put those theories into practice. Buddhist education philosophy is with the objective of creating complete lifestyles of the masses. It is very clear that the initial and final objective of Buddhist education is purifying mind. The Buddhist education system has been formed in a way that it shows life objectives and education objectives. By cultivating all the things of the character of the student who gets education, the objective of education is to create a good person to the society. So, there should be a service to the society and it is the main concept of the Buddhist education. If the society is formed with the above mentioned education objectives, there won’t be any social problem, complexity or any corruption. In this manner, for the benefit of social expertise, it is possible to understand how people get help and support from Buddhist doctrine. The researcher expects to share the vision on Buddhist Philosophy of Education for the benefit of society through this research.

123-136

Authors: Yuanchun Xia, Boonsub Panichakarn, Sahas Bunditkul

This paper aims to make a prediction of freight volume along NSEC (North South Economic Corridor) in a quantitative approach. To start, a brief introduction to NSEC is presented, in which the reason why the prediction is critical important in this field of research is explained and the basic three notions for this research are indicated. Afterwards, parameters of the freight volume is analyzed through GRA (Grey Analysis ), then the model is to be set up for forecasting based on data in the past ten years (2005 to 2015). The following sections are the testing of the model for adjustment of the data and the mode as well. Thereafter, the forecasting of freight volume is concluded after the predication of parameters. Some limitations and recommendations are also presented for further study at the ending section.

147-156

Authors: Ngu Kee Shing, Saedah Siraj, Norlidah Alias

The purpose of this paper is to obtain expert consensus on the design of the intergenerational module for the elderly and the children. This research is a quantitative method to obtain the expert opinions. A total of 21 experts in elderly education, school counselors, academic experts, experts in gerontology and advisers to senior citizens associations were selected to analyze the fuzziness of expert consensus. The questionnaire containing 6 main items was given to experts. Consensus from the experts were further analysed using Fuzzy Delphi technique. Overall, the findings of the study found that expert consensus on the types of the intergenerational module. Panel experts agreed on the design of the intergenerational module that are elders serve the youth, shared program and reciprocal mutual learning. These modules can be used as a design module that suitable in the Malaysian context because consensus of experts is more than 75% with a threshold value (d) ≤ 0.2.

172-182

Authors: Prince Charles Acquah, Elijah Boadu Frimpong, Julius Kwame Borkloe

Competency Based Training (CBT) concept of teaching and learning introduced in the technical universities in Ghana has proven to be a very important educational programme in the technical and vocational education in Ghana. It has greatly improved the employability skills of graduates from the technical universities who have gone through this training and it is also helping to address the shortage of skilled and competent workforce needed in the country. In spite of its importance and prospects, there are some challenges in the CBT implementation that require urgent attention. This paper therefore seeks to address these challenges in the CBT concept. Twenty-five (25) academic staff across eight (8) out of the ten (10) technical universities in Ghana were interviewed. The findings revealed that inadequate funding, lack of infrastructural support and lack of policy guidelines and institutional support are the major challenges in the implementation process. The paper discusses these challenges and concludes with some recommendations that would help to improve the CBT concept of teaching and learning in technical universities in particular and the technical and the vocational education in Ghana in general.

195-206

Authors: Tahar Ayadat, Omar Ouda, Alaa Salman, Danish Ahmed, Andi Asiz

The main objectives of this paper are to present advanced research development and activities at the Department of Civil Engineering at Prince Mohammad Bin Fahd University (PMU) and to discuss expected research outcomes and its contributions to Saudi’s society. Currently the department is supported by five teaching staffs comprises of four full time professors with PhDs and one laboratory instructor at master degree’s level. The research areas within the department are very diverse incorporating main civil engineering faculty expertise in the fields of environmental, geotechnical, construction and structural engineering with minor research activities in the area of engineering education. The research infrastructures such as advanced computer simulation and state-the-art engineering laboratories are being established in the department and graduate program which will offer initially master degree under civil engineering is being developed. Research strategies, challenges and opportunities at the department -- with the university being focused on teaching activities while building foundations for research infrastructures-- will be discussed. Discussion followed by recommendations will be given to improve research performance at the department.

218-226

Authors: Muhammad Rafiq, Abul Bashar, Arifusalam Shaikh

Higher education institutions in the private sector are under budgetary constraints when it comes to developing their IT infrastructure to provide varied services to the students, the faculty and the staff. This is in contrast to their public sector counterparts who are abundantly funded by the government. In order to optimize their spending and cut down on the capital expenditure and operation expenditure for setting up an IT infrastructure, the private universities resort to the Cloud Computing model of leasing infrastructure from cloud providers. This then enables them to run their in-house developed applications or outsource the application development and provisioning to cloud service providers. In this backdrop, the paper presents a case study of providing Knowledge Management Service (KMS) to the IT end users of the university which runs on the leased cloud infrastructure. The motivation for the choice of this service was that KMS effectively enhances the efficiency and facilitates the ongoing knowledge transfer for the progress of the university. To this end, a methodology is proposed to provide a platform to build a decision support system for private universities to help them in procuring Cloud Computing facility and to develop the KMS for the IT users. It also presents initial survey results of the potential of adaptability of Cloud Computing services by enlisting and measuring their merits and drawbacks.

235-245

Authors: João Pedro Albino

The issue of open data can be defined as the paradigm wherein data are available for all services and dissemination. However, the open data debate is just beginning. Open government data are just a point on the way on the road to improve a government's management. However, only data availability is not enough to add value. To do so, governments could make a set of tools available, developed on open platform, for a better data treatment and visualization by their users. Thus, the objective of this paper is to discuss a proposal of an "open" project (open source), which seeks to foster a debate about open data, big data and display of relevant information by users, providing a repository with coding in an open platform, to assist in the data analysis available in the Brazilian Open Data Portal, thus adding value to such open data. The project proposal uses R language and its ecosystem of statistical resources.

259-267

Authors: Ju Seok Lee, Jeong Beom Kim

In this paper, we describe the design and implementation of a virtual painting board in an FPGA board. The system has a CMOS camera as an input device and a VGA monitor as an output device. Users can draw lines, colour a picture or both and can follow it on the VGA screen. We have used VHDL and Verilog-HDL for the hardware design. The system hardware consists of CCD capture, RAW2RGB, SDRAM, Main Ctrl, M4K, and VGA controller. The system detects yellow and red colour with the camera and stores and converts the coordinate. Based on Altera DE2 board, we have used 1.3 M pixel CMOS camera, VGA monitor and coloured bands for this system. The design is developed by QuartusⅡ11.1 software.

15-21

Authors: Muhammad Asfah Rahman

Beginning learners of English as a foreign language assume to deals with alphabetical knowledge, vocabulary knowledge and fluency in order to be able to read in English. This is known as linear model of reading, familiarly called the bottom-up model, views reading as a part-to-whole process. First, the reader learns to recognize letters, followed by words and words in context, until the student finally begins to understand what’s read. This research aimed to assess the reading ability of the beginning learners of English, i.e. first year students of junior secondary school. An adapted early grade reading assessment instrument was administered to 431 students in three districts in South Sulawesi province. Findings indicate that the mean correct letters spelled per minute, the mean correct familiar words read per minute, and mean correct words in connected text read per minute are all at the ‘frustration level’. The mean correct answers to comprehension questions for oral reading arealso at ‘frustration level’. This indicates that the first year English instruction is not effective at all. Therefore, it is very important to design and develop more effective teaching and learning strategy to build strong foundation in the beginning of the students’ learning of English.

39-50

Authors: Safa Alsalman, Raihan ur Rasool, Rizwan Mian

With the abundance of mobile electronics, demand for Low-Power Computing is pressing more than ever. Achieving a reduction in power consumption requires gigantic efforts from electrical and electronic engineers, computer scientists and software developers. During the past decade, various techniques and methodologies for designing low-power solutions have been proposed. These methods are aimed at small mobile devices as well as large datacenters. There are techniques that consider design paradigms and techniques including run-time issues. This paper summarizes the main approaches adopted by the IT community to promote Low-power computing.

58-63

Authors: Jiri Matula, Frantisek Hunka, Jaroslav Zacek

Behaviour-driven development (BDD) methodology is the approach of how to keep track of the user's requirements during the software development. The paper deals with utilization of DEMO methodology to improve accuracy of context given in BDD scenarios. Ontological nature of transactions described in DEMO methodology helps to focus on production and coordination acts and facts in order to support important company's business processes. Integration of transactions in the form of user stories into BDD scenarios sets their context of feature definition upon ontological description of business in its existential essence. Thanks to domainspecific languages like Gherkin, a kind of BDD scenario is also executable and applicable in an automation process of software development. The beneficial consequence is the fact that developers are introduced to essential business goals and implemented features directly correspond with activities performed by employees in companies.

74-95

Authors: Dr. Wahab Ali, Lautoka

This study explicates successful leadership practices and emerging issues in educational leadership as perceived by the graduates of a postgraduate leadership program (PGLP) in Fiji. The learning experiences purportedly immerse teachers and aspiring leaders into a world of educational entrepreneurship. A survey using five point Likert type scale was administered to a cohort of graduates of the PGLP from 2010 to 2014. The items of the quality dimensions in the studied framework were analysed with Cronbach’s Alpha and were found to be statistically reliable. SPSS was used to analyze the quantitative data and findings are discussed according to pertinent emerging themes. Results indicate that generally, graduates are pleased with the leadership experience in relation to the leadership practices and found emerging imperatives such as changing demographics, educational technology, dealing with diversity and impact of social change very relevant. The findings reveal that robust leadership is an impetus for educational renewal that in turn inspires staff morale and positively influences student learning and achievement. The study concludes by discussing some recommendations for improvement that subsequently can make educational leadership and management more applicable to the needs of teachers and prospective leaders in Fiji and beyond.

6-24

Authors: Muniza Askari

The article deals with the concept of confidence in one’s own abilities under a natural environment. Sixty-six university students are observed over a semester in Economics at the Masters level. Subjective confidence estimates in successfully clearing the course is asked from each student just minutes before the start of three exams, respectively. Feedback was provided in terms of the marks attained after every exam. The students were graded into two groups, i.e., low- and high ability, depending on the percentage marks attained in the very first exam. Some existing results in the literature of Economics and Psychology were re-confirmed, like the availability bias and the Dunning-Kruger effect. The observed bias in confidence judgment estimates are explained by the Bayesian up-dating model by incorporating the element of doubt in one’s prior perceptions. The main contribution of the article is that females, of an underdeveloping country, are found to be persistently under-confident in their own abilities. The result is contrary to what has been reported in the research literature of Economics and Psychology.

32-41

Authors: Dr. Elvira B. Catangay

Geographic location and proximity of schools influence the academic performance of every single learner. Based on the gathered data of the district performance in the last three years, Science, English and Mathematics have become the least performed learning areas. Thorough analysis on the situation is deeply rooted to reading foundation and more so on comprehension aspects. Consistent with the Department of education thrusts in improving the learning output, strengthening the academic tasks has to be institutionalized. This research intends to Strengthen the basics of learning, reading, writing and arithmetic in creative approaches. Adopt extended learning time on academic tasks. Liberate teachers to ascertain desirable learning outcomes in every classroom instruction. Track the learning approaches which define the need of diverse learners. The Pretest-Posttest methodology is utilized to measure the efficacy of the initiated school-based instructional program. This investigation follows the INPUT-PROCESS-OUTPUT conceptual model of continuous improvement and limited to the application of basics learning activities like daily spelling drill, involving basic sight and commonly encountered words in the curriculum, drill on four fundamental operations, on-the-spot test, vocabulary development and ladderized reading in grade one to six learners for the period of six months. (July-December). The increase of 102% of independent readers over pretest-posttest of school years 2013-2014 and 2014-2015 clearly indicates the efficacy of the school-based instructional program.

49-56

Authors: MARLENE EBUENGA-AMORA

This study aimed to determine the interrelationship of teachers’ organizational commitment, teaching efficacy belief, performance level and their pupils’ attitudes towards Mathematics. The descriptive-correlation method was applied to the 377 pupils and 45 Math teachers drawn from Division of Dasmariñas. Also, Likert Scale instruments adapted from Copia (2012) and Paragsa (2014) were used. The study revealed that organizational commitment relates teachers’ performance but not with teaching efficacy belief and pupils’ attitudes in mathematics. However, teachers’ performance is related to teaching efficacy beliefs and pupils’ attitudes in Mathematics. While teaching efficacy beliefs and pupils’ attitude towards mathematics are related, knowing the teachers’ variability along commitment, efficacy beliefs and performance level in relation to pupils’ attitudes is very significant for better understanding the pupils, especially with negative attitudes towards Mathematics. Time constraints were experienced in retrieving CB-PAST, since it is accomplished at the end of school year.

65-72

Authors: T.P. Yum, T.X.P Zou, Q.B. Ye, H. Peng, J.P. Chen

New education technology drives the pedagogical changes nowadays. Teaching and learning collaborations can now be extended beyond institutional boundaries. This study reports a new attempt of cross-institution collaboration in co-teaching a Chinese Medicine course. A Cross-institution Online Problem-based Learning (COPBL) is designed and implemented by the University of Hong Kong (HKU) and Chengdu University of Traditional Chinese Medicine (CDUTCM). There are 25 students from HKU and 24 students from CDUTCM who have participated in the COPBL. It is a supplementary component to courses and a sevenstep approach has been adopted. Students work individually and collaboratively with floating-facilitators. The classes are blended with face-to-face and online components. As an initial step to understand the effectiveness of COPBL, this study specifically focuses on students’ use of the discussion forum, which is a key online component in COPBL. There are 91.8% of students who have viewed the discussion forum in total, 839 of view counts in all discussion forums. There are 63 replies recorded in all of the discussion forums. The replies could be identified into following categories, comments (33%), comments and questions (27%), responses (37%), and others (3%).This study has demonstrated that problem-based learning can be conducted in a blended form with traditional classroom teaching methods and well-designed online components. The COPBL offers new possibilities in redesigning pedagogy with new education technology. It could bring our education into a new era surrounded with new learning experiences.

83-89

Authors: Etim P. J., Akpaetor F. Benson

The study was on the use of Power Point Instructional Package on Academic Performance of SS II Agricultural Science students in Ukanafun Local Government Area of Akwa Ibom State. To undertake the study, two research questions and two research hypotheses were formulated to guide the study. The quasi experimental design was used to select 90 out of 1621 senior secondary two students for experimental and control. The package for experimentation was developed using the systematic principles and the analysis design and evaluation model that detailed what should be done in the design process. The experimental group was treated to the use of power-point instructional media while the control group was taught using expository strategy. After the exercise, the learners were exposed to Agricultural Science Performance Test (APT) that was validated by experts with reliability co-efficient of .86. The scripts were collected and analysed using mean, standard deviation and t-test statistics. The analysis shows that there was a significant difference in academic performance of students taught using power-point instructional package and those taught without. There was also no significant difference in academic performance of male and female Agricultural science students taught using powerpoint instructional package. Based on these findings, it was recommended that power-point instructional package be integrated in instructional presentations in schools. Also, power-point instructional packages should be used in all schools, irrespective of gender among other recommendations.

97-103

Authors: R S Vignesh Raj, Ashik Ali, Dr. BabakKhazaei

Brahmanism in today's world is largely viewed as a 'caste' within Hinduism than its predecessor religion. This research paper explores the impact and influence religious affiliation could have on using certain advanced technologies such as the voice-to-text. This research paper attempts to reintroduce Brahmanism as a distinct religion and justifies through an empirical study and other literature as to why it is important, more specifically in language-related technology.

114-123

Authors: Indri Agustini, Puspita Kencana Sari

This research was conducted to examine security awareness of the users of Path as one of the social media which is based on demographic aspects. The purpose of this research is to comprehend the level of security awareness by involving the demographic aspects such as gender, age, income, and education background. The variables used are security awareness and demographic. Moreover, the method used in this research is a quantitative descriptive research as the basic foundation for conducting research. The population consists of the social media users of Path with the total sample of 400 respondents, while non-probability sampling is the way to use the sampling technique for these respondents. The data analysis technique in this research is using Crosstab technique and Chi square. The data processing is using Microsoft excel software and SPSS statistics tool version 2.0. The results of this research show that according to factor of gender, the men are more aware about information security. Regarding age factor, respondents within 26-29 year-old are more aware. Furthermore, the respondents which have anincome of>RP.6.000.000 and those with apostgraduate education background show the same result which are more aware about the security awareness. However, there are the obvious differences accordingto gender, age, income, and education background through some items of security awareness such as privacy setting, the limitation of information access, privacy education, sensitiveissue report, information sharing, and responseto threats.

131-141

Authors: Ulaa Al-Haddad, Ghadah Aldabbagh

Through there is an increasing demand for mobile broadband, especially in densely populated areas where there is are lack of cellular spectrum resources, to take more efficient approaches and to take advantage of unused white-spaces are essential. Long Term Evolution (LTE) continues to evolve with higher data rates and improved services, even for the cell edge users as the major aim. In this paper, we present a solution to carry out performance of the fraction frequency reuse (FFR) scheme in an LTE cellular network using TV white space and show that the FFR scheme improves the spectral effectiveness by allowing one out-of-cell interference. Power control system have been used in this simulation in order to enhance the capacity of the cell considering possible network implementation in the densely populated City of Tents Mina.

151-161

Authors: Rokhmatul Insani, Hira Laksmiwati Soemitro

Business Intelligence is a methodology that exploits the data to produce information and knowledge systematically.Business intelligence can support the decision making process. Some methods in business intelligence are data warehouse and data mining. Data warehouse can store historical data from transactional data. For data modelling in data warehouse, we apply dimensional modelling by Kimball. While data mining is used to extract patterns from the data and get insight from the data, Data mining has manytechniques, one of them is segmentation. For profiling of telecommunication customers, we use customer segmentation according to customer’s usage of services, customer invoice and customer payment. Customers can be grouped according to their characteristics and can be identified as the profitable customers. We apply K-Means Clustering Algorithm for segmentation. The input variable for that algorithm we use RFM(Recency, Frequency and Monitary) model. For all the processes in data mining, we use tools IBM SPSS modeller.

173-179

Authors: Kyoung Yeon Kim, Yonghwa Kim, Jaehyun Park, Yoo-Sung Kim

This paper proposes real-time performance evaluation metrics for the object detection and tracking algorithms used in intelligent video surveillance systems. Since an intelligent video surveillance system should support real-time performance, as well as the spatial accuracy of the object detection and tracking, the performance evaluation tool should evaluate not only the spatial accuracy, but also the real-time property. In this paper, a total of eight performance evaluation metrics for the real-time object detection and tracking system have been proposed. The proposed metrics have been designed by combining the degree of precision of the detected objects, the ratio of the incorrectly detected objects, and real-time performance of the algorithm.