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A NUMERICAL APPROACH TO TRANSFORMATIVE CONSUMER RESEARCH FOR PERSONAL AND COLLECTIVE WELL-BEING
Authors: Prof. Shahid M. Butt
Number of views: 596
These are the most advanced approaches in areas of marketing research where its results are
proved numerically. Almost thirty years ago, the subject of Economics was purely theoreticallybased
but now, no one can think about it without involving higher mathematics. Similarly, at
present, consumer research needs mathematical approaches to prove its results.
Using the knowledge of advanced applied mathematics, various explanations in marketing
research are possible in an easy and understandable manner which, otherwise, becomes a
matter of conflict of interests. Mathematically, we can always convert our discussions to a
numerical value or values and hence, it becomes easier to have a logical conclusion(s) by doing
its interpretation.
TCR for personal well-being is an academic marketing research defined as a function of research
focused on the consumer of a particular segment of society with all of their problems and
resources for their well-being.
On the other hand, this research can be expanded in multiple directions depending upon
parameters of consumers and society. The numerical approach in this research process is used
to observe the dynamics of consumer behaviour in the area of transformative consumer
research of any region around the globe. The pattern of the specific region will help in
contouring the large diversity of consumer behaviour, thus, enabling an easy and
understandable formation of mathematical models (here equations, polynomials, differential
calculus, and integral calculus etc). [7] The focus is on finding the subsets of large interacting
forces relative to social values. The recognition of such subsets is the fundamental step in
designing the desired models in TCR
This article outlines, in a very technical way, a specific proof in research which is appropriate to
understand the proposed solutions in TCR for a specific segment of society (it is also termed as
Singled-valued TCR or STCR) and to obtain the new alternative solutions with available
boundary values like brand loyalty, quality, or purchasing power of a consumer, social
constraints in context with some specific brand of a product.