Jurnal Sosioteknologi

17-31

Authors: ratna amalia

Parental Advisory is the first children’s clothing in Bandung which creates t-shirt for kids with punk-styled graphics, typography, and colors. The text of Parental Advisory t-shirt uses negative words. However, it actually has a positive and profound meaning intended for the parents. The consumers considered the dark color tones as unique and unusual. This research become important because children haven’t yet understand the meanings of text and images in the t-shirt, and the perception from their surroundings towards dark colors. Although the Parental Advisory is considered negative, but still widely sold in the market. To analyze, this research uses a qualitative-descriptive method, using interviews as main data source. This research needs to uncover the parent’s considerations in appreciating text, image, and color in Parental Advisory children t-shirt, and explained the meaning based on study of Semiotics. Based on Barthes’s study of Semiotics, psychological effects caused from Parental Advisory Children T-Shirt is one of purchased reason. The meaning of signs in the Parental Advisory from the connotative and denotative aspect has proven to enclose some myth; modern myth, and self-actualization. These myths occur from the dominant English language used in the texts, offensive words, and images that identic with violence. There are also masculinity myths derived from the darker t-shirt tones. Those meanings are constructed myths, yet it was entirely believed by the consumers and therefore, becomes the primary buying consideration

41-49

Authors: Dian Putri

Semakin berkembangnya zaman, perkembangan penggunaan Teknologi Komunikasi dan Informasi (TIK) juga semakin meningkat. Salah satu contohnya yaitu dengan kehadiran new media sebagai media berbasis jaringan internet yang menghubungkan satu individu dengan individu lain. New Media saat ini juga telah digunakan oleh Direktorat Sistem Informasi Telkom University sebagai media handling complaint dengan nama yaitu grup Facebook Helpdesk Direktorat Sisfo. Tujuan penelitian ini untuk mencari tahu seberapa besar tingkat kepuasan mahasiswa Telkom University dalam penanganan keluhan tersebut dan indikator apa saja yang telah memenuhi kepuasan dan masih belum memenuhi kepuasan mahasiswa Telkom University. Metode yang digunakan yaitu penelitian deskriptif kuantitatif dengan analisis data melalui perhitungan mean, ANOVA dan t-test independent. Hasil penelitian menunjukkan dari lima indikator penilaian kepuasan, indikator kesesuaian informasi dan teknologi telah mencapai puas (rata-rata nilai > 3), sedangkan indikator respon, empati dan kenyamanan masih dinyatakan tidak puas (rata-rata nilai < 3). Secara keseluruhan, skor rata-rata kepuasan mahasiswa yaitu 2,95 yang berarti apa yang diharapkan oleh mahasiswa masih belum dapat terpenuhi. Hasil penelitian menunjukkan tiga Prodi dan Fakultas yang memiliki nilai puas (> 3) dan empat Prodi dan Fakultas yang memiliki nilai tidak puas (< 3). Berdasarkan jenis kelamin, mahasiswa memiliki kepuasan yang lebih dengan nilai 3,00 dibanding mahasiswi yang nilai rata-ratanya yaitu 2,92.

59-67

Authors: Dr. Pingkan Aditiawati

Vocational village program is a model of local resources development for increasing wealthy in remote area. Local potential commodity is important to be developed because of its role in rising wealth. Fishery, ranch, and agriculture are the local potential commodity developed in Panawangan Village. Those commodities are developed using simple biotechnology principle. White Organic Pomfret fishery in freshwater using simple biotechnology ptinciple is the main activity in this programme as the result of research in SITH. The fishery activity includes parent preparation, larviculture with resirculation system, growing, organic fermented feed, and developing fishery product. Fishery pond with 9,433.32 m2 in wide and 30 farmers are utilized in this activity. Training and support system are provided by our team for two years. The products are packed, sold to market by using market and management strategy, in collaboration with Agato (organic vegetable supplier). Those development are the form of empowerment program by SITH ITB. Nowadays, there are 8 villages and 3 residences outside Panwangan and Ciamis apply the system. They are Babantar village, Kawali Mukti village, Rajadesa village, Ciendut village, Nagara Pageuh village, Nagara Jaya village, Lumbung Girang village, and Mulya Sari village. The residences are Garut, Kadipaten, dan Tasikmalaya.

86-95

Authors: Febri Dwi Ratna Sari

Beautiful generally can be interpreted as something that is pretty, good, and fascinating. Beautiful itself is a representation that deliberately created by the media so that the public would believe what pretty is. One of media that is used for spreading it was advertising. In advertising there are meanings and myths used to create beliefs regarding about advertising’s messages to society. The purpose of this study to determine the meaning of denotation, connotation and myth which contained in Handbody Citra Lotion’s television advertision. This study uses qualitative, semiotic analysis of Roland Barthes. Based on the research results, the conclusions drawn in the denotative meaning of Citra product from Citra Handbody lotion’s advertising that Citra products uphold the culture and the cultural heritage of Indonesia, especially the beauty of women in Indonesia. There is also connotation meaning about beauty of Indonesian women from different regions based on their culture. For the myth’s meaning is the myth about beauty of Indonesian women are besed on their customs and culture.

106-123

Authors: Tubagus Ahmad Dwinandana Prasasta

Kendaraan taktis (rantis) merupakan salah satu kebutuhan kendaraan militer TNI AD pada doktrin infanteri mekanis dalam mengatasi ancaman militer di darat. Agar menghindari ancaman embargo senjata, pemerintah membuat kebijakan kemandirian Alutsista dan industri pertahanan dengan memasok kendaraan rantis Komodo dari hasil litbang PT. Pindad yang merupakan industri pertahanan dalam negeri. Namun litbang rantis PT. Pindad selalu menghadapi berbagai masalah seperti terbatasnya anggaran, waktu, SDM dan kapasitas produksi. Strategi desain Pengembangan Produk Terintegrasi dan Modular (PPT-M) pada litbang desain rantis Komodo merupakan strategi dalam mengoptimalkan litbang rantis PT. Pindad dalam menghasilkan rantis yang sesuai kebijakan pemerintah, kebutuhan TNI AD dan sesuai kapasitas PT. Pindad. Penelitian yang menggunakan pendekatan kualitatif eksploratori dengan metode studi literatur dan wawancara ini diharapkan dapat menjadi pengetahuan tentang penerapan strategi desain pada litbang rantis PT. Pindad dan menjadi rekomendasi untuk litbang rantis PT.Pindad dimasa depan serta melengkapi penelitian bertema strategi desain dan industri pertahanan.

136-154

Authors: Eldaa Cintia Siagian

The enhancement of employee performance is required in order to achieve the goal of the company. There are plenty of things affect the performance of employee, one of them is the work environment, which is generally divided into two category namely the physical work environment and non-physical work environment. Therefore the purpose by doing this research is to see the influence between physical work and non-physical work environment toward employee performance in KPPN Bandung I. Data analysis technique used in this research are descriptive analysis and multiple linear regression analysis method that previously have been tested with the classical assumption of normality test, multicollinearity test, heteroscedasticity test, F test, t-test, the coefficient of determination (R2) and data processing used by SPSS software version 16.0. Based on research by using 45 respondents, it could be be seen that the result of multiple linear regression showed partialy physical work environment such as work equipment, ventilation, noise, lighting, and layout have a significant influence on employee performance amounted to 44.9%. Furthermore, non-physical work environment such as superior and subordinate work relationship or among fellow employees also have a significant influence on employee performance amounted to 42.8%. The simultaneous test result showed the physical and non-physical work environment as well have a significant influence on employee performance amounted to 72.1%. Therefore the result of this study showed that either partially or simultaneously, physical work and non-physical work environment have a significant impact on the performance of employees at Bandung KPPN I.