Jurnal Sosioteknologi

11

Authors: Rosida Tiurma Manurung

Language serves as a means of communication and interaction in society. It functions if the language has a meaning. The language will have particular sense if it has a context. In this term the context is divided into two: context of situation and context of culture. An act sequence can be well understood and obvious if it has the context of situation and the context of socio-cultural in which language is used. The context of situation is a place where the speech is expressed directly. An apartment is a residence located on one floor of multistory buildings that has its own particularities in its position as the context of the situation. Based on the observations, tenants of subsidized apartment come from different level of social, economic, and culture, which apparently have their own style of speaking. The primary focus of this research is the speaking styles of apartment tenants who come into contact with the language with all forms of language events as a result. Study approach of the research is socio-pragmatic study. The reason for using socio-pragmatic study is that the act sequence has a social function as a means of communication and it is used to identify a social group as well as the act sequence itself is a pragmatic social interaction. Tenants arising from different socio-culture and behavior perform their typical characteristics of speaking style. In this research, the existence of code switching between Indonesian and English was found. The phenomenon of code switching appears because of the influence of science, technology and telecommunication advances and the globalization era. Code switching becomes the speaking styles among apartment tenants, which are more and more flourishing. Keywords: speaking style, tenants of subsidized apartment, code switching, s

17

Authors: Hana Silvana

This research attempts to describe an intercultural communication in Batukaras Beach, Subdistrict of Cijulang, Regency of Ciamis. Tourism specification that is well known in Batukaras is surfing. This fact allows youth groups as one element of fisherman society to work seriously at surfing. Meetings between two or more cultures in Batukaras are focused on the surfers, which are devided into local surfers and foreign surfers. The method used in this study is an ethnographic method with a qualitative approach. To explore the data, participant observation, interviews, and literature study are used in this research. The results of observation on surfers and implementation of tourism in Batukaras give significant descriptions in finding patterns of local surfer behavior and the implementation forms of tourism of surfing that is carried out in Batukaras. The truth and relevance of the observation results are later confirmed with informations obtained through unstructured in-depth interviews of informants. According to the research result, it shows that in the late 1990s Batukaras as a tourist destination especially surfing tourism provides an opportunity for intercultural meeting in Batukaras. The intercultural meeting produces a cultural mixing (diffusion) that leads to a new cultural formation of young local people. The distinctive cultures of young people of fisherman family member of Batukaras are recognized and acknowledged by the dominant society, which is fishermen. The acknowledgement gives strength to the young to act in a context of distinctive culture that is carried by young people. However, The most crucial finding from the acknowledgement of these young people identity is the occurrence of culture denomination symptoms within the fisherman communities in Batukaras.