International Journal of Sales & Marketing Management

1-12

Authors: Yang Wang, Abulimiti Mayila, Wenzhen Shi & Takash Kondoh

China has introduced and begun to implement the Japanese technique of Total Quality Management or TQM. Despite this, the level of production quality in China is poor. Although China has implemented the same quality management techniques and philosophy, a gap still exists between production quality in Japan and China. One of the reasons for this is that the degree of problem consciousness varies between employees of large enterprise and SMEs. Accordingly, the authors of this paper conducted a questionnaire targeting employees working in the Chinese manufacturing industry and analyzed the various impact factors contributing to the problem consciousness of quality management. This was done through a problem consciousness questionnaire survey based on a structural model of problem consciousness. The results of the analysis revealed the degree of problem consciousness within China’s manufacturing industry, both employees of large enterprises and SMEs.

1-6

Authors: Darshana Bhagowati & Dr. Dev Malya Dutta

Digital sources had brought a radical change in the conventional ways of interacting with the target audience. Digital marketing utilizes digital sources like social media, emails, websites, mobile marketing, online search engines etc. Literature shows that digital channels like emails and websites are mostly used by the universities and the institutes for marketing and communicating amongst the prospective students and the parents. The study aims to prioritize the digital sources that impact the pre purchase selection of the universities and institutes in Kolkata. The scope of the study is confined to 400 students pursuing the undergraduate and the post graduate management and other related courses in Kolkata. It is seen that the Beta value signifies the relative importance of each independent variable. It is found that emails, phone and social networking sites are significant predictors of the pre purchase selection process. Thus the results of this study can be utilized by the education marketers in framing effective digital marketing strategies.

25-30

Authors: Dr. Vivek B Kawade

Consumer fulfillment is an advertising device and a positive worth added benefit. It is frequently seen by clients as significant as the essential item or consumer loyalty comprises of assumption, execution connection, delight and disappointment, and assessment of the advantages of utilization to investigate the client inclination towards Boost item. In this paper structure of thoughts and utilizing consumer loyalty standards and methodologies to work on the quality responsiveness and plausibility of public area secretly offered types of assistance in important networks is presented.

1-24

Authors: Naem Saafein

The commercialization of the Internet and the widespread use of information technology have enabled many organizations to enhance their business processes and expand their markets. Virtual sales teams allow the flexibility and convenience of working anywhere and building a geographically diverse workforce. However, an inappropriate leader’s style adopted by virtual sales teams may cause potential business failures and economical losses in California Silicon Valley telecommunications organizations. The proposition of this correlational study was to examine the relationship between the virtual leader’s style and the team performance (comprised of three factors; achieving virtual sales team objectives and KPIs, individual role clarity, and the sales team collaboration) of California Silicon Valley telecommunication networking virtual sales teams. The participants included 120 distributed sales professionals employed by California-based telecommunications networking organizations who completed an Internet-based survey regarding virtual leader’s styles and team performance. The finding from the study was that a correlation existed between the virtual leader’s style and the team performance. While the findings showed significant correlations between the virtual leader’s style and the sales team performance for achieving team KPIs (r pb = .667, p < .01), role clarity (r pb = .336, p < .01), and team collaboration (r = .738, p < .01) respectively, additional analysis showed weak linear relationships between the variables (R 2 pb = .444, .113, and .545, p < .01)

29-46

Authors: Demsew Bekele & Muluadam Birhan

Secondary macronutrients are less commonly yield limiting than the primary macronutrients (N, P, and K), yet are required by crops in relatively large amounts. Sulfur (S), calcium (Ca), and magnesium (Mg) are considered secondary macronutrients because they are less commonly yield limiting than the primary macronutrients (N, P, and K), yet are required by crops in relatively large amounts. Sulfur is the fourth major nutrient and it is essential for plant growth .It is essential for the formation of certain amino acids, proteins, and oils; is a structural component of protoplasm. Calcium, a structural component of plant cell walls, is most abundant in plant leaves. It is involved in cell growth, both at the plant terminal and at the root tips, and apparently enhances uptake of nitrate-N. Mg plays a critical role in nearly all parts of plant metabolism and protein synthesis, and is an essential constituent of chlorophyll. Mg is less required by Plants than Ca. Plant growth will take place normally until it is restricted by the supply of an essential nutrient. A deficiency of any essential nutrient cannot be corrected by the addition of other crop inputs. Excess of one plant food element may cause deficiency of another. Excess of N causes K starvation in certain crops. Short supply of any nutrient leads to adverse cellular metabolism, growth and development of plants. Such plants bear abnormal symptoms termed as visual deficiency symptoms. Toxic conditions such as excessive soil acidity may prevent plant roots from growing or perhaps nutrients are simply in low supply. Nutrients are essential for the metabolism of crop plants hence growth and yield as well as can be considered as an important component in plant-disease interactions.

55-58

Authors: HarisRafiqi

In this article I have elaborated on the consequences of disruption of the old marketing strategies and the need of framing new marketing policies to check consumers behaviour and loyality to a particular brand in post pandemic era .The accelerated shifting of present day world from offline to the online behaviour in the consumers living, working, shopping and the role of empathetic communicative approach of the brands to the consumers will be of a boon in the New world.

1-12

Authors: J. Mekala Devi

Consumer Protection is a Socio-economic activity that is to be carried out by government and business with a prime interest of consumer satisfaction. Consumer protection has been a part of the responsibilities of the rulers in India even before independence. But a formal consumer protection law, which purely focuses on consumer protection, was enacted in the year 1986. The consumer movement that flourished in the early and middle of the 20th century made the whole world focus on formulation of strong consumer Acts. United nation guidelines were the basis for formulation of consumer protection policies and measures in many developing countries including India. Consumer Protection Act 1986 (CPA 1986), which was passed in Parliament in 1986, is considered as one of the best Acts for consumer protection among its counterparts. This paper brings out the evolution of consumer protection in India, formulation of CPA 1986 and its implementation. Keywords: Consumer Protection, Consumer Protection Act 1989, UN guidelines, Consumer Movement. Commercial organizations are well organized, better informed and have a better dominating position. The Consumer Protection Bill, 2019 was passed by the Indian Parliament on Aug 06, 2019, and later on signed by the President of India. This new act will replace the old Consumer Protection Act, 1986. Read this article to know the key features of the Consumer Protection Act, 2019. The 2019 Consumer Protection Act brings about fundamental changes to the existing 1986 legislation. But it also envisages a Central Consumer Protection Authority and vests too much power and control in this authority without proposing adequate administrative safeguards. Consumer Protection Act seeks to promote and protect the interest of consumers against deficiencies and defects in goods or services. It also seeks to secure the rights of a consumer against unfair or restrictive trade practices. Among them are the federal Federal Food, Drug, and Cosmetic Act, Fair Debt Collection Practices Act, the Fair Credit Reporting Act, Truth in Lending Act, Fair Credit Billing Act, and the Gramm–Leach–Bliley Act. “A manufacturer of product, which he sells in such a forms as a form as to show that he intends them to reach the ultimate consumer in the form in which they left him with no reasonable care in the preparation or putting up of products will result in an injury to the consumer’s life or property, owes a duty to the consumer to take that reasonable care”. – Lord Atkin.

23-42

Authors: Muskan Sharma, Manu Sharma & Komal Preet Singh

During the changing dynamic in lockdown period, it is important for researchers, advertisers, consumers and content providers to analyze different monetization models opted by service providers. This paper is written to study, understand and analyses various monetization models opted by OTT service providers. The study is conducted to study market insight of OTT services during the lockdown and satisfaction factor of customer for OTT services. Inputs will be beneficial to buy out important factors to streamline the success of OTT within the market. As not much of the literature available for research and to know the in-depth of the viewer mind the quantitative methodology is been chosen. The research method is convenience sampling and online survey conducted with the assistance of Google forms.

47-54

Authors: Jejelola Olajumoke Folasade & M.A Ogungbe

Digitalized marketing which is an offshoot of technology has become the expected way of conducting many aspects of businesses some businesses exist purely online. Real Estate Marketing is one of such aspect of businesses that will command greater result on various digitalized marketing platforms. The expectation of any prospective property investor is to have wide options to choose from when sourcing for properties. The use of internet / digitalized marketing can provide a meeting point for prospective clients by connecting properties to buyers or renters within a short frame of time and with little expenses. Various marketing platforms ranging from individual websites to company and corporate platforms have greatly enhanced the real estate marketing profession online. The need to obtain the best out of these various platforms has lead to the study of this paper. This study aims to identify available online search platforms for real property marketing in Nigeria. A survey on frequency of visit on property listing platforms were conducted on certain properties from ESVARBON registered surveyors in Nigeria. A total of 281 responses were analyzed. The findings of the study show that 89% of the respondent visit Facebook platform most makes it the highest visited platforms reason were that most of them have a Facebook account which is accessible easily. Recommendations are that estate firms should consider placing advert of listing platforms on the face book platform in order to publicize the platform.

1-8

Authors: C. Walter & Y. S. Yen

This study aims to explore the main strategy of Munich Airport to become a full Omni-channel commerce marketplace. We used Munich Airport, one of the busiest international hubs in Europe, as our research case. The study suggested that the Omni-channelstrategy for Munich Airport includes that, firstly, all channels need to be integrated as one system. A shopping platform can be integrated into a mobile app. Shoppers have the convenience to use the app to order goods, delivered to a chosen place in the airport or even sent to customer home. Secondly, loyalty programs combined with in-store and on-the-move mobile payment are implemented. Thirdly, QR-Codes are used in the products to target customers directly and personally