Sociosphere

11-13

Authors: М. А. Антипов, А. А. Исполатова

Paper is devoted to very actual problem – problem of moral degradation of mod- ern society. The article reveals the essence and meaning of morality and the consequences for the mor- al decline for society

17-25

Authors: В. Н. Гончаров

The concept «information» was formed, since researches in the field of theoreti- cal physics. In 1894 by Boltsman it was noted that entropy of physical system is directly connected with probability. «Information loss» conducts to reduction of number of mutually exclusive possible conditions of system, that is to entropy increase. Leo Stsillard applied the concept of entropy inter- faced with «information loss», to information in physics, von Neumann (1932) to quantum mechanics and nuclear physics (1925), Claude Shannon created the mathematical theory of information (1948), and Norbert Wiener, having applied it to management, thereby impulsed to universal application of this concept of all areas of a modern science. However, despite extremely being multiplied quantity of cases of the use of this concept, its exact definition doesn't exist

29-36

Authors: П. И. Кутенков

The article shows the order of interpretation embroidered patterns on the thirty girl, woman's and women's shirts one peasant woman in the circle of her life

43-51

Authors: М. В. Жижина

The results of the study of the correlation of an individual’s personal ideas about mass media with the organization of social behavior in media environment are represented in this arti- cle. The types of an individual’s relation to mass media as well as the types of media consumers in ac- cordance with their dominating motivational orientation: emotionally-centered, communication- centered, information-centered, sense-centered – are revealed in the study. The research of mass me- dia as an object of social images can demonstrate new approaches to the study of psychological regu- larity of an individual’s media behavior

55-56

Authors: Г. И. Чемоданова, К. А. Колоколова

This article discusses the current state of the clubs in the community. We present the objectives and activities of youth clubs. Disclosed their role in the process of socialization of the individual pupil

60-61

Authors: М. А. Каженова

The article tells about culture researches. The author gives recommendations how to prepare materials for publication and scientific project

63-65

Authors: Л. Ю. Саяпина

The formation of competencies of the students is the foundation of the modern educational process. Technological practice helps students the third year to acquire practi- cal experience in making costumes. Professional competencies are remembered for a long time during practical training

71-73

Authors: Т. И. Власова, О. В. Костейчук

Article acquaints with technology of revealing and system of development of in- novative potential of the teachers working in the system of skilled-experimental educational institu- tions

76-78

Authors: Ю. П. Куликова

Today, the world clearly demonstrated complex patterns associated with the for- mation of "new" economy based on knowledge, one feature of which is the closest, large-scale and mul- ti-integration of education, science and business, which is manifested both at the national level and in the process of globalization the world economy

83-85

Authors: Н. Р. Медведева, П. В. Некрасов

Goal of our work was to determine the relationship of youth to old age by gender. Based on the results of the study we can conclude that the situation is the negative attitude of the older generation is a reality and the perception of old age affects gender difference

92-95

Authors: Х. Р. Сеферова

Analysis and generalization of various factual materials makes it possible to come to conclusion, that the city of Ordubad, which had complicated, full of many military-political events histo- ry, was one of important economic and cultural centre of Azerbaijan. Due to its various goods and aqua- culture products Ordubad had links (connection) with a number of trading centre of the East and Russia

99-102

Authors: Е. Г. Чачина

This article is about risk assessment in planning future cash flows. Discount rate in DCF-model must include four factors: risk cash flow, inflation, value of investments, turnover as- sets. This has an influence net present value cash flow and make his incomparable

105-109

Authors: Л. И. Зиазетдинова

«Press-conferences»-playing and at the same time very effective from the cogni- tive point of view form of educational and extracurricular work. «Press-conferences» can be conducted on the courses of geography, as summarizing lessons. Long before the study of theme it is possible studying to recommend to pick up necessary material, design illustrations, prepare maps etc