Paradigma piznannya: gumanitarni pytannya

18-30

Authors: Z. Shatskaya

The features of functioning of the tourist market of Ukraine under the influence of globalization processes are investigated in the article. It is determined that today tour operators, travel agencies, travel bureau, tour agencies, bureau of realization of tourist-excursion vouchers, as commercial enterprises that work successfully on the tourist market. It is proved that the development of the modern tourism industry is under the influence of globalization processes, which determines the improvement of tourism infrastructure. These processes are accompanied by the creation of new types of tourist enterprises, such as Global Travel Services Booking Systems (GDS) and tourist clusters. Global tourist service booking systems are new type global enterprises, whose structure is based on maximizing using of the Internet, penetrating all business processes of the company. Creating GDS-booking systems has improved and accelerated the system of interaction between the supplier and consumer of travel services.

38-54

Authors: N. Lisova

The author paid attention to the importance of small cities in the country, the mechanisms of implementation of educational policy in the state-public management of general secondary education in such cities of Ukraine, the management of the department of education in small cities was modernized, the legislative acts regulating its activities were submitted, as well as strategic documents, which define the conceptual guidelines for the development of general secondary education. The peculiarities of cooperation between the two components of the state and public administration for its development are considered, there were proposed some mechanisms for the implementation of educational policy at the local level.

64-76

Authors: I. Volzhentseva

Poly-functional regulation of mental conditions of the person is offered in the emotio-genic means. The periodization of empirical experience in a context of the facts studying history of influence the emotio-genic means on a mental condition of the person is presented. The conceptual framework is specified, a substance the emotio-genic means is opened. It is characterized a substance of a phenomenon of emotional reaction. The generalizing model, hierarchization of levels of emotional reaction is presented; the substance of their indexes is analyzed. Within recommendatory extrapolation, cross-disciplinary use of hierarchy of levels of emotional response to a sound color regulation is offered.

87-101

Authors: B. Shevchuk

The article deals with the parallel development of music and painting in the historical aspect. Examples of images of musical forms are given by the painters, as an example of the similarity of the patterns of musical and pictorial compositions. The art of music and painting is considered as an example of time and space art, respectively. Also, the concept of musicality is defined in the work which is the result of the identical physical nature of color and sound. The semantic affinity between color in painting and timbre in music is investigated. The article describes the phenomenon of colored synesthesia which is an example of the perceptual aspect of the correlation of musical art and painting.