The Effect of Emotional Labor and Internal Motivation on Employee Creativity: A Research in Banking Sector
Authors: Banu MANKİN, Güney ÇETİN GÜRKAN, Onur ÇETİN
Number of views: 72
Purpose: The aim of this study is to reveal the effect of surface acting, deep acting and sincere acting and intrinsic motivation on the creativity of the employee.
Methodology: The research was carried out by questionnaire method. Within the scope of the research, data were collected from the employees working in the bank branches by questionnaire method using the scales obtained from the literature. Data were analyzed with SPSS 23 program and Explanatory Factor Analysis (EFA), Confirmatory Factor Analysis (CFA) and Structural Regression Model (SRM) were applied to the data.
Findings: According to the results obtained from the study, the is a significant positive relationship between the internal motivation of the employees and the deep acting and sincere acting. Intrinsic motivation has no effect on surface acting. In addition, intrinsic motivation and deep acting positively affect individual creativity; surface acting negatively affects individuals creativity. Contrary to what is thought, sincere acting has not any effect on individual creativity.
Practical Implications: Due to the gap in the literature, the proposed relations were examined on a holistic model and consistent results were obtained with the literature. Intrinsic motivation is related to both deep acting and surface acting as well as individual creativity; since deep acting and surface acting also have an effect on individual creativity, this effect of intrinsic motivation, deep acting and surface acting should be considered in both theoretical and practical terms. On the effect of emotional labor and intrinsic motivation on the creativity of the employee, this gap can be filled in the literature by conducting studies in other sectors besides banking.
Originality: Emotional labor and intrinsic motivation of employees are thought to be important in the formation of creative ideas, but when the literature is examined, there are limited studies about the effect of emotional labor and intrinsic motivation on the creativity of the employee. In this respect, the study is expected to contribute to the literature.