Innovation Process: A Meta-Analysis of Research on Innovation in New Product Development
Authors: Nükhet Harmancıoğlu
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This research provides a meta-analysis of marketing, management and new product studies that have empirically examined the relationships of innovation with either antecedents (e.g., customer orientation) and/or outcomes (new product performance). This study extends previous meta-analytic works by drawing upon 70 independent samples from 64 studies (published from 1970-2006) with a total sample size of 12921. The goals are to derive generalizations from the marketing, management and new product literatures. The overall objective is to propose a synthesized model that permits evaluation of key mediators. Using structural equation modeling techniques, this study explores a ‘theory-driven’ model that includes customer orientation, competitor orientation, organizational structure, technological turbulence, market turbulence, innovation, and new product performance.