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AGRO-ALIMENTARY PRODUCTS MARKETING AT THE CONFLUENCE OF MODERN CONSUMER’S REQUIREMENTS AND SUSTAINABLE DEVELOPMENT
Authors: Maria GRIGORAS
Number of views: 436
Intensive development, recorded by global
markets and correlated with modern consumer’s
demands, has led to the formation of a new, more
complex approach, related to the food sector and
to its main determinants.
Old theories about the mechanism of market
trading came into disuse. The consumer is no
longer unsuspecting, he is rather very active, and
whose requirements must be taken into account by
the manufacturer and by technological schemes of
production. The age of “caveat emptor” turns into
the era of “caveat vendor”.
So, the challenge launched by the consumer
to the manufacturer, is a simplistic one, namely:
ensuring and guaranteeing product quality.
But this goal is not a goal in itself; it is part of
a trinomial term: the natural environment, the
economic environment and the social -human
environment.
Today, an agro-alimentary product must
guarantee not only safety of consumption but it
also must have an ecological footprint as reduced
as possible; it must meet producer’s expectations
and contribute to social and human development.
This research aims to emphasize the directive
that must be supported by manufacturers and
sellers in order to ensure quality agro-alimentary
products through the implementation of standardized
production methods and through the
correct, complete and comprehensible consumer’s
informing.
Identifying the current position of the
management of food quality from the suggestions
of the researched segment a design of “an agroalimentary
good” was proposed, that is perfectly
adaptable to the requirements of consumer, to the
environmental challenges, to the expectations of
producers and to the sustainable development of
the society.