CONCEPTS OF RISK IN ENTREPRENEURIAL ACTIVITY
Authors: Neli MUNTEAN, Iulian MUNTEAN
Number of views: 193
Every enterprise tending to meet the demands of
the market economy, irrespective of the activity profile,
legal form, dimension and socio-economic space where
it activates, has to adapt all the time to the risky
situations likely to appear both in the current activity,
and in the perspective one.
Thus, the problem of the risks evaluation and
management has a significant importance in the field
of the management theory and practice, internal
planning and control of the enterprise.
The study of different approaches regarding the
“risk” concept is characterised by a large variety of
theoretical and applicative definitions. It is impossible
to formulate some recommendations of risk analysis
or/and assessment in entrepreneurial activity without
knowing the justified essence of risk concept.
In the work hereby, a new concept of risk in
entrepreneurial activity has been elaborated, approved
and proposed for use, generated by the intent to
increase the efficacy of the whole process in the field.
The presence of these aspects of scientific investigation
gives the article originality and update.