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DIGITAL MARKETING – A NEW STAGE IN THE EVOLUTION OF THE MODERN MARKETING CONCEPT
Authors: Gr. BELOSTECINIC, Eudochia JOMIR
Number of views: 30
The digital revolution has changed and continues
to fundamentally change every human activity,
whether we refer to economics, innovation, education,
health, or governance, having an evergrowing
pace. The Internet, mobile phones or other tools
that collect, store, and distribute digital information
rapidly spread around the world, both in economically
developed and developing countries, and
the online and mobile environments, thus, database
creation, data mining, automation, remote communications,
and others are keywords for modern
technologies and resources. The digitization processes
significantly influence the business models in
their entirety, the marketing activity being no
exception. In this regard, the impact of digitisation
on the content of the modern marketing concept, the
benefits for companies and customers, and the
practical application of digitisation with reference to
the components of the marketing mix are of particular
importance.