Journal of Entrepreneurship, Business and Economics

1-11

Authors: Nidhi Kaushal, Sanjit Mishra

Among various components of leadership, altruism has a significant place. Various noble characters around the world have exhibited the power of altruism in their behaviour which can be linked to their special achievements. Altruism is not very common among the entrepreneurs, and requires a strong willpower and determination with a selfless heart on the part of the subject. India’s ancient history and cultural accounts are full of stories through which relevant lessons in altruism can be profitably withdrawn. While performing and working with altruistic behaviour, a leader’s incredible approach of morality has been widely studied and examined in the Indian literary texts by several intellectuals. This paper intends to emphasise the significance of altruism in the modern competitive materialistic world. An attempt has been made to analyse the inevitability of altruism through the works of creative literature and their employability in the study of modern management.

29-44

Authors: Tatik Suryani, Suhartono Lindiawati

Recently Corporate Social Responsibility (CSR) is highlighted as an important factor to make figure in many industries. Interestingly, there are not many researches in Islamic banking industry. The purpose of this research is to analyze whether CSR has a significant relationship toward Corporate Image (CI) and Word of Mouth (WOM) in Islamic bank. Furthermore, this research also to examine the effect of CI toward WOM in Islamic banking industry. The data is collected using questionnaire method involving 238 bank’s customer who get chosen for CSR program from bank. The data is analyzed using Partial Least Square. The result from this research showed that CSR has a positive significance effect towards CI and CI has positive has positive significant effect towards Word of Mouth. In the end, this research revealed that banking industry should focus more on implementing effective CSR because it shows positive correlation toward creating positive CI and WOM which could persuade customer decision toward choosing their personal Bank.

71-90

Authors: Candra Taufik, Karyadi

Entrepreneurs start their business by planning their business either documented or undocumented. The business plan is executed after considering various aspects of the related business has been met. Execution of business plan (Go / No-Go decision) is thought to be a repeating activity by entrepreneurs as well as innovation that always done for developing and sustaining the business. Effective decision-making method of business plan execution are required to generate time, energy and resource efficiency, especially in the business plan execution of the software development field. This research uses qualitative method with sample size of 9 of software development companies in Indonesia, and it is intended to answer research questions: “What method are effective for entrepreneurs / new entrepreneurs in the field of software development to take Go / No-Go decisions from business plans that have been compiled.” The result of this research is Go / No-Go decision-making method on business development of software development can be decomposed into: Assumption Exploration, assumption selection, assumption testing and take a decision. Some of the main keys are: the business should consider market, product, technology, economy, competition and organization as group of assumptions; and when take a decision, several ways to be taken are: looking at difficulty level and resistance of assumptions, conducting trial and error (doing design fast, and tested to customer), conducting market test and seeing result, and interview with user.

101-114

Authors: Shinta Wahyu Hati, Rahmat Hidayat, Ely Kartikaningdiyah, Hendra Gunawan

The Entrepreneurship Development Program (PPK) program is a place for students and alumnus in entrepreneurship. The Entrepreneurship Program implemented comes from the DRPM Ristek Dikti. The Entrepreneurship Development Program is a realization of the commitment of the Batam State Polytechnic in developing entrepreneurship. The Entrepreneurship Development Program at Batam State Polytechnic is an entrepreneurial program with the aim of producing new entrepreneurs who are independent based on science and technology. There is a series of activities in the process of recruiting tenants until the selection of candidates who have criteria has the right to participate in the program of entrepreneurship development. The method of implementing entrepreneurship development program activities through the Capacity Building with an approach in the context of empowering potential tenants using the PALS method (Participatory Action Learning System). The PALS method emphasizes the existing activities to be attempted to be brought to the condition of students through entrepreneurial awareness phase, capacity building and mentoring phase. The PALS method in the form of skills and management training is carried out with the aim of providing knowledge and understanding of entrepreneurship, encourage innovative ideas motivation, as well as to increase understanding in the management of business organization, the production of the operation, business financial, as well as making business and marketing business plan. The incubation activity in the Entrepreneurship Development Program received 41 candidates who were selected according to the criteria and then produced 25 tenants. At the end of the program the development of entrepreneurship has succeeded in producing new independent entrepreneurs who are ready to go to the community.

1-35

Authors: Selva Natalie, Harimukti Wandebori

With the increasing number of Internet users in Indonesia, the number of Fashion E-Commerce Business also grows rapidly along with the fact that this industry has contributed greatly to the economic growth. However, the growing number of the incumbents apparently creates a major problem of competition within them and result in many challenges and obstacles to survive in the industry. In order to overcome these issues, a qualitative case study research was completed using a strategic management approach to aim at contributing a generalization theory in business strategy of SMEs. Both external and internal environmental scanning were made through secondary data, observation, and interviews to four businesses which assumed to represent the Fashion E-Commerce Business in Indonesia. EFAS and IFAS matrices were used, which followed by SFAS matrix that resulted in some strategies to be pursued and a conclusion suggesting a differentiation business strategy. It will result in uniquely owned strategies, complex external and internal linkages which are difficult to imitate by other players. With this, the business will have a sustainable competitive advantage to survive in the long term.

59-77

Authors: Jasmine Jaim, Mohammad Nazmul Islam

Research in entrepreneurship is mostly concentrated on two specific developed areas – Europe and North America. Investigation in other parts of the world is extremely limited, whereas entrepreneurship is potentially contributing to these economies. To comprehend entrepreneurship in a more nuanced way, researchers have already made calls to incorporate context specific aspects of comparatively under explored regions, that can be absent in or substantially different from the western developed economies. Yet to date, there is no systematic analysis to explore how context specificities of these regions are contributing to the extant literature by providing insightful findings. With a notion to advance the understanding of entrepreneurship research, based on a comprehensive literature review, this article identifies the key contextual features of the existing studies, and building upon the critical analysis, it demonstrate a way forward.

92–115

Authors: Dematria Pringgabayu, Gugum Gumilang Wirakanda

XYZ Corporation implements “Khatulistiwa” Program as one of its Employee Development Programs (EDP) which main purpose is to accelerate learning process for fresh graduate new employees in the first five years of their career. Based on the survey result and the focus group discussion, there are two valid root causes of the problem, which are training planning process quality and training execution quality. The focus group discussion also resulted in business solutions to solve the problem by considering KM Metrics (Participation, Capture and Reuse) including: improve planning process and availability of training information by improving web-based information system, add more Guided Experience (GE) program and utilize IBU Subject Matter Expert (SME) to reduce dependency on overseas instructor as well as to encourage participation, capture and reuse of information within business unit, and using technology for implementing long distance learning (tele-conference training, etc).

144-165

Authors: Aam Bastaman

Cities around the world competes each other not just to attract tourists to visit or to invest but also to create a good reputation. City Branding is a way to enhance positive image about the city in order to gain a recognition and distinctive value for the city as a destination which differentiate it with other cities. Brand like in corporate level creates a distinctive value for a city. City brand reflects the image, reputation, credibility, capacity and competitive identity of a city. One approach for city branding is to provide room for community involvement to achieve desired branding objectives. This paper aims to explore the role of community involvement in city branding to gain city competitive value. Secondly to find and propose city special uniqueness which differentiate it from other city that can be utilized as city competitive value. The research takes place in Bandung city for the case study. Research methodology uses qualitative approach. Primary data collection is made through in depth interview with selected informants. Secondary data is taken from various literature and previous research publications. Observation study is also conducted to enrich data collection. Research result indicates that community participation and involvement contribute to the progress of Bandung city branding. Local people and culture are among supporting elements in the emerging of Bandung as creative city. Creative city is Bandung city capacities which provide city uniqueness to differentiate with other rival cities especially in Indonesia and in south East Asia in general.