The International Journal of Indian Psychology

5

Authors: Mr. Sujith M1*, Mrs. Lallu Mariam Jacob2

Meow – Meow is a latest street drug available in the market as a recreational and euphoretic agent at minimal rate when compared to other prominent agents like cocaine, heroin etc. Chemically it is 4 – Methyl Methcathinone or 4 – Methyl ephedrone, which has various pharmacological and severe harmful effects. The maximum effect is produced when the agent is snorted. It is mostly used by teenagers with high prevalence rate who are doing their schooling, high schooling as well as professional college students around the globe especially in the age group of 15 – 30 years. The agents might be used accounting for various factors such as easy availability, cheap rate and excessive stimulant action. Even though this agent produces such a high level of stimulation and euphoria it is short lived and leads to permanent deterioration of health or even death of the user. The social impact of such an agent should be viewed seriously as it destroys the future generation of any country especially in a developing country like India. The compound can be ordered online and will be delivered to the door step of prospective buyers. The compound being a novel agent it is not included under the narcotics and psychotropic substances act of 1958 of India, hence control by the authorities is limited. In such a scenario, social awareness of such a notorious agent among the mist of young and energetic future citizens of any country should be taken up as a social responsibility.

7

Authors: Bhaumik. P. Upadhyay

India is a great nation among diversity in different areas like Religions, Languages, Cultures and Traditions means it has harmony in diversity. As a Responsible of Citizen of India did we ever tried to do our bit except for shouting at the Government. In most of the cases even for a simpler matter we blame the Government rather than trying to solve the issues or any local problems like irregular supply of water and electricity and so on.

8

Authors: Sreeja Gangadharan P1*

Indian is witnessing an alarming fall in child sex ratio2 since 1961. Sex selective abortions and female infanticide due to cultural preferences for male child are considered as the causes of this menace. Government of India had enacted various laws such as Medical Termination of Pregnancy act 1971 and Pre-conception and Prenatal Diagnostic Technique (Regulation and Prevention of Misuse) act, 1994 to penalise such sex determination and selective abortion, but the ratio is still showing an alarming decline. The study hypothesis that improvements in female literacy rate and labour participation rate helps to bring changes in the overall attitude of the society toward women and girl child and there by helps to reduce female infant mortality and sex selective abortions. The study analyses female literacy rate and labour participation rate of various states and the corresponding Child Sex ratio. The study found that improvements in the female literacy rate had not adequately reflected in the female labour participation rate. Even those states having a commendable improvement in both the parameters failed to reflect an adequate improvement in the CSR. The study concludes that mere improvements in female literacy rate and labour participation rate, wouldn’t improve the status of women unless it is supplemented by targeted social and economic empowerment. Analysing CSR from a multidimensional perspective, this paper argues how and why gender sensitisation and women empowerment should be brought into the policy circle to tackle this menace via transforming the life of the women and thus the society.

11

Authors: Jignesh Valand

Today services sector is a most growing sector in the world, because of advancement in technology it is used everywhere. Strongly it is believed that services are different than tangibles goods and there for it require different services strategies and frameworks, and it is inevitable to know the perception of different groups to identify their views in terms of services quality. This present topic mainly focus on perception of Banks Customers towards the services quality of Banks (Public v/s Private) the data has been collected through structured questionnaire administered among the employees of financial services firms. The main part of the study is to find out the Customers perception towards services in which they hold the bank account. The result shows that in conformity with the changes there should be changes in Banks services, training, attitudes and images, changes in strategies and practices of the organization, new technology and more personalized services gives more chances to win the market.

13

Authors: Shabbeer Ahmed

The profile of a rural woman is that of a poor, ignorant, illiterate, superstitious and suppressed being. She has low levels of skills. Her access to information, assets, and opportunities is also low. She is unorganized and under-represented. Rural women are subjected to several socioeconomic, psychological and environmental disabilities. The National Commission for Women was set up by an Act of Parliament in 1990 to safeguard the rights and legal entitlements of women. The 73rd and 74th Amendments (1993) to the Constitution of India have provided for reservation of seats in the local bodies of Panchayats and Municipalities for women, laying a strong foundation for their participation in decision making at the local levels. India has also ratified various international conventions and human rights instruments committing to secure equal rights of women. Key among them is the ratification of the Convention on Elimination of All Forms of Discrimination against Women (CEDAW) in 1993. The women’s movement and a wide-spread network of non-Government Organizations which have strong grass-roots presence and deep insight into women’s concerns have contributed in inspiring initiatives for the empowerment of women. To bring women into the mainstream and to encourage their participation in the process of national development has, therefore, been a major concern of the Government. However, there still exists a wide gap between the goals enunciated in the Constitution, legislation, policies, plans, programmes and related mechanisms on the one hand and the situational reality of the status of women in India, on the other. The empowerment of Rural Women is crucial for the development of the Rural India. The present paper attempts to highlight the current reality in the ray of various programmes and laws for the empowerment of women.