International Journal of Humanities & Social Science Studies

1-13

Authors: Dr. Abhijit Gongopadhyay

Bengalees are very much foody. Also, the tradition of taking different types of food and using different types of utensils in different class people of bengalee society is still going on. The caste oriented discrimination in between Brahmins and Sudras is a serious social problem that also affects their dining togetherly. Bengalee Vaishnabs and Bengalee Muslims are also habituated in their own religious practice and process in taking food that differs with each other. In real life and published works, the contextual believes and social reform of Ishwar Gupta, Swami Vivekananda, Madhusudan Dutta, Rabindranath Tagore and other has been accepted and established distinctly for a new thought.

21-28

Authors: Mithun Howladar

Vedic Sanskrit is an Indo-Aryan language. It is unique to ancient India, and the oldest language for which extensive documents have survived into the modern era. Vedic Sanskrit is an archaic language, whose consensus translation has been challenging. Vedic Sanskrit is the language of the four Vedas, Brahmanas and the Upanishads, texts compiled over the period of the mid-2nd to mid-1st millennium BCE. It is pre-Panini period Sanskrit when no comprehensive grammar existed. The simple name “Sanskrit” generally refers to Classical Sanskrit, which is a later, fixed form that follows rules laid down by a grammarian around 400 B.C. Classical Sanskrit begins with the Ramayana. Classical Sanskrit was a scholarly lingua franca which had to be studied and mastered. Vedic Sanskrit was very different. It was a natural, vernacular language, and has come down to us in a remarkable and extensive body of poetry; While Classical Sanskrit was a standardized version of the same language done later, during the age of Panini. In this article I have discussed elaborately the relation between Vedic and Classical Sanskrit and have tried to furnish a comparative study between Vedic and classical Sanskrit.

40-47

Authors: Dr. Neena Sawhney

It is believed that the single most influential person in a child’s life after his parents is the teacher. The views, knowledge and values of a teacher impact a child greatly leading to the formation of his own value and moral structure. Values of a teacher differ according to their own personal upbringing, social environment, cultural exposure and the course of study. Thus the main purpose of the research was to study the value preference patterns of secondary school teachers teaching English, Science and Maths. The sample of the present study comprised of 360 prospective and in-service teachers from Chandigarh. A self designed Value Preference Form of personal, social and teaching related values was used for the study. The analysis and interpretation of the data was done by applying Kruskal-Wallis one-way analysis of variance by ranks, a non parametric test to find out the differences in value preferences by assigning ranks by teachers teaching different subjects. The major findings of the study were: 1) The teachers teaching English, Science and Maths showed no significant differences in the order of their Personal value preferences even though differences were evident in top value preferences as English teachers preferred Sincerity as their topmost value as compared to Science and Maths teachers who preferred Honesty in that place 2). The teachers teaching English, Science and Maths differed significantly in their Social Value preferences as the three group of teachers differed greatly in order of their preference on all values except the top 2 values of Helpful and Purity in dealing 3) The teachers teaching English, Science and Maths showed no significant differences in the order of their Teaching related Value preferences even though differences were evident in top value preferences as Maths teachers preferred Discipline as their topmost value as compared to English and Science teachers who preferred Loyalty to duty in that place.

54-68

Authors: Dr. Sartipi Hosein,Hamid Sani

The goal-oriented terror is considered as one of the challenges in employing the drones. Drones can easily violate the countries' airspaces and can also cause the illegal deprivation of humans' life through their bloody assaults in the time of peace and war. The dangerous explanation stated by the countries use the drone technology causes the creation of global battlefield. However, using drones for dealing with the targeted killing can be given legal validity, if there is an armed hostile activity, and it can be also regarded as a legal activity in very specific situations and for preventive self-defense at peace time.

82-90

Authors: Dr. S. Ponnarasu,P. Mohanraj

The institutional credit has been conceived to play an important role in the agricultural development of India. A large number of institutional agencies are involved in the disbursement of credit to agriculture. However, the persistence of money lenders in the rural credit market is still a major concern. In this backdrop, the present study has assess the quantum of loans issued and outstanding by institutional agencies and to examine the progress of Scheduled Commercial Banks in supplying agricultural credit in India. The relevant information was gathered through secondary data and compound growth rate were used for the analysis of data. The study reveals that the highest increase in loans issued was in the case of Scheduled Commercial Banks while the lowest was in the case of Co-operatives on the other hand the total number of account holders in scheduled commercial banks has increased from 5,841 to 30,538, whereas the amount of finance increased from 14,516 to 2,71,670 in the referred period. The total direct and indirect advances to agriculture outstanding by scheduled commercial banks shown gradual increase from 59310 crore to 583343 crores during the reference period.

118-144

Authors: Dr. M. Rifaya Meera,S. Muthupandi

Customer satisfaction is a strategic goal of any organisation, since a satisfied customer is the core concern of any organisation; they pay close attention to the factors that influence customers’ satisfaction. After sales service is one of the important factor that influence customer satisfaction in case of durable goods. After sales service is needed to prevent dissatisfaction, frustration and it will among present customers against the product and its manufacturers. This study basically focuses on after sales service offered by “TVS Motors Ltd”. This study has considered different aspects of after sales service that has impact on customer satisfaction. The data required for study is collected through a structural questionnaire. It includes opinion of customers on various aspects of customer’s expectations and customer satisfaction also.

151-158

Authors: Abhishek Mitra

After 1960, in India, feminist movement has acquired a place in discussion of social science, although it is true that in India feminist thinking actually started from the beginning of the nineteenth century. The beginning of nineteenth century, free-minded social reformers, from Rammohan to Vidyasagar, fought whole-heartedly against the cruel injustice of women. But in the midst of modern day discussion on feminism, one name is until now forgotten or forbidden, the great Indian Yogi, Vivekananda. He is known as a nationalist leader, Karmo yogi, devotee of Veda and spiritual superman. Though discussion and research on Vivekananda today is endless, but Swamiji’s thinking on feminism is still now negligible though it is too important a part of Swamiji’s idea. He believed that in the future, Indian women would cross the chapter of glorious achievements made by the ancient Indian women instead of making them only as a reflected glory. He tried to increase awareness, develop and empower women not only through education but also by enlightening them through the philosophy of Indian spiritualism, which might be considered as an effective system or approach in the process of empowering women. According to him there is no chance of the welfare of the world unless the condition of women is improved. It is not possible for a bird to fly on one wing.

166-177

Authors: Pinki Baruah,Manashee Gogoi

Attitude of a teacher towards teaching profession and his adjustment in the school are correlated. Various studies proved that teacher who has a positive attitude for teaching can better adjust in the school environment. In the present study, an attempt has been made to find out the level of attitude towards teaching profession of Secondary school teacher and examine the relationship between teacher attitude towards teaching profession and their adjustment in the school. Sample of the study comprises of 300 Secondary school teachers of Dibrugarh district. The investigator has used Mangal Teacher Adjustment Inventory constructed and standardized by Mangal and Attitude Scale towards Teaching Profession constructed and standardized by Kulsum to collect the necessary data. The study revealed that majority of the teachers had positive attitude towards teaching profession. A significant positive relationship was found between teacher attitude towards teaching profession and adjustment of Secondary school teachers of Dibrugarh district.

186-195

Authors: Oguntomisin, Oluwadare Oladipo

The study surveys opinions of Nigerians about unsolicited mobile advertisement from all the telecommunication companies in Nigeria. Using the purposive sampling method, a total number of two hundred students were selected as research subjects from two higher institutions of learning in Nigeria. Data were collected through questionnaire and analyzed by simple percentage. The result of the study shows that majority of the respondents do not find unsolicited mobile advert very appealing. The appeals of the advertisements are unproductive as indicated from the study. The study concluded that unsolicited mobile advertisements are un-educative, non-entertaining and non-informative to the respondents.

203-223

Authors: Cheithou Charles Yuhlung

This paper centres on the identity of the lengendary King Chothe Thangwai/ Thangmei Pakhangpa of Manipur whom the Chothe believe and worship him as the avatar or the Divine-incarnate of their Principal Supreme God Pu Lungchungpa (the Dragon-Python God). It also attempts to throw light on the doubt and confusion surrounding with the mysterious identity of “Nongda Lairen Pakhangpa” the assumed first historical king of Manipur by the Meitei. The study reveals that Chothe Thangwai Pakhangpa and King Nongda Lairen Pakhangpa to be one and the same person. It also describes his childhood, parentage, wife and his egnimism. This assertion is substantiated with the sacred manuscript under the titled, “Chothe Thangwai Pakhangpa” written in ancient Meitei language and Meitei (Mayek) script and also supported by other important manuscripts of Manipur like Cheitharol Khumpapa and Moirang Ningthourol Lambuba etc. besides the Chothe oral history. The paper calls for the review of the Manipur history as it reveal many insights in the nature of inter-relationship in the past and the confusion and doubt existing between the Hill people and the valley people.

243-253

Authors: Aasita Bali,Shivani Jagan

Early 1980’s dominated the Indian television scenario and news became a part and parcel of prime time viewing in almost all the households. It broadcasted important speeches and talks with political personality and people in power position. The newscaster also became programme hosts and sound byte was substantiated with feature news or chat show were journalist could question key personalities on screen. This phenomenon continued even after LPG, in fact it became even more assertive with MNC coming and newer news channels becoming part of the media business. The relation between mass media and politics became all about what the nation wants to know and who advocates the devilThere has been a paradigm shift in the way the relationship between politicians and media has evolved. The television-politics relationship though continues to be strong in terms of ownership pattern and appointment of key positions in media houses, digital media is giving a tough competition to this model of political communication. India has seen a new wave of communication in ‘Modi Era’. The prime minister of India as well as the cabinet ministers have tried to bridge the gap between people and leaders using social media so much so that it appears that the current opposition party leaders are in a race to challenge one of the most followed personality on social media. This paper shall try to look at two of the Indian politicians Narendra Modi and Shashi Tharoor, who are actively followed on the social networking site and see how digital media becomes crucial for political communication keeping in mind the framework given by Michael Gurevitch et al. This paper shall also try to address some of the key suggestions given by Michael Gurevitch and see if the same could be applied to Indian political communication and social media scenario.

263-270

Authors: K. Kavimani

Generally, the common minds had been inculcated that painting are filled with colors and lines, rather more than that paintings reveals one’s culture, art, science and geography. Thus, this paper aims to critically analyze and understand the art, culture, science and geographies of rock-paintings in Tamil Nadu particularly the Early Stone Age.

282-296

Authors: Foong, Fu Keong,Leow, Chee Seng

This paper is a literature review of the fundamental of humane marketing. The papers identified the business crisis globally. From the business crisis, the fundamental of Buddhism is critically reviewed. The four-noble truth and eight path-fold were critically studied on their role that contribute to sustainable marketing strategy. This paper provides basic development of Buddhism to humane marketing.

313-320

Authors: Mr. Lotos Rabgais (Ladakhi)

H. H. twelfth Gyalwang Drukpa is playing a very important role to promote peace on this earth. He also works on gender equality and environment. He travels many countries and gives lecture on the above mentioned topics and religious teachings. He visits Ladakh several times in a year and gives teachings. Last year he visited Ladakh two times. In the month of September, he gave the very high Empowerment of Chakarasamvara and teachings of the topic “Fifty Stanzas of Guru Devoton” at Zhingkyong Thang near Hemis Monastery Ladakh. His Holiness donned the six ornaments and gave Empowerment of Chakarasamvara to thousands of people from worldwide. The six ornaments are Crown, Ear Rings, Necklaces, Bracelets and anklets, Seralkha ornaments and Ogpag ornament. These ornaments were the holy ornaments of a great Buddhist practitioner called Naropa in eleven century. Naropa gave the ornaments to his disciple called Marpa. He passed them to the next disciple and reached up to present lineage practitioner H. H. twelfth Gyalwang Drukpa. His Holiness is the main practitioner (guru) of Drukpa Kagyud School of Buddhism. He serves the man king on earth. He always urges the people to extend love and compassion for the welfare of all sentient beings (living beings). Crown (protrusion): it is one of the ornaments among the six ornaments of Naropa. Protrusion is an auspicious sign among the thirty two major signs of Buddha. It is the result of practices of six perfections i.e. perfection in giving donation, perfection in observing Shila (rules), perfection in patient, perfection in hardworking, perfection in meditation and perfection in wisdom. And it is also the fruit of four means of gathering beings i.e. giving useful advices, giving pleasant statement, honesty and beneficial action. And it is also the result of merits immensely accumulated by Buddha in the practices of Buddhisattava in the duration of three aeons. The crown is an ornament of an Enjoyment Body of Buddha. It is a natural ornament of an enlightened personality. It is grown up with Buddha himself. Its nature is illusory and conscious rather than a material production. It can be seen by Buddhisattava who has attained the path of seeing or path of meditation. The protrusion which is made up of the hair of ten thousand Dakinis was offered to Naropa by Dakinis when he developed the tenth ground of Bodhisattava. The crown and protrusion represent the intellectuality of Naropa. H. H. Galwang Drukpa wears the protrusion and crown of Naropa to perform the very high Empowerment like Empowerment of Chakarasamvara. Like crown six ornaments were offered to Naropa when he got the tenth ground of Bodhisattva. The ornaments symbolize the inner knowledge of Bodhisattva Naropa.

339-347

Authors: Min Zhang

China has been adjusting its policy on development cooperation over the past half century. From China’s aid Eight Principle in 1964 and Four Principle aid policy in 1982 to newly aid and development policy in 2011, the paper concludes that the core concept of China’s development cooperation policy could be described as equality, mutual benefit and shared development are the basic guideline while innovation is the driving force for China’s development policy. The essence of the policy properly interpreted Chinese traditional philosophy: harmony, perspective of righteous and benefit, and the importance of learning. In reality, it is crucial and significant for developing China to adhere the basic line of equality, mutual benefit, and shared development when distributing foreign aid. With outstanding performance in development cooperation, China could receive more acceptance and recognition for its development philosophy and policy in international development community.

355-366

Authors: Surashree Pathak

The origin of sixth schedule can be traced back to policy of exclusion of the British Government in the colonial period. Under the Govt. of India Act, 1935, the hill areas of Assam were divided into two categories-Excluded and Partially Excluded Areas and remained outside the process of development. After Independence, there were demands for regional autonomy and better status within the constitutional framework from the tribes of the hill areas of Assam. The Interim Government of India was sensitive to the political aspirations of the tribal people of the hill areas of Assam in the background of assurances given by the outgoing British rulers. An advisory committee on Fundamental Rights of Minorities in the Tribal Areas was constituted in May 1946 by the Constituent Assembly of India. One of the sub-committees constituted by the Advisory Committee was the Northeast Frontier (Assam) Tribal and Excluded Areas Sub-Committee under the chairmanship of Assam Premier, Gopinath Bordoloi. The recommendation made on the basis of the observation made by the sub-committee became the substance of the sixth Schedule. After independence these areas got special administrative machinery in the form of the Sixth Schedule which provided for District and Regional Councils for administration of these erstwhile excluded areas. These institutions were expected to integrate these areas with the modern system of administration while preserving the traditional autonomy and local self-governing institutes of the tribal people. The provision of six schedules however resulted in violence, displacement and loss of trust between different communities.

379-389

Authors: Dr. Suberu Ochi Abdulrahman

When the Second World War is heard or mentioned, what strikes some people’s mind is its effect in terms of life and properties lost and the bombing of Hiroshima and Nagasaki. The side effect of the war on the participating colonies was equally remembered. However, But the rural areas of the participating Nigerian communities, received little or no scholarly attention. For that there exists lacuna. The paper intends to discuss the impact of the Second World War in Ebira polity in order to feel the gap. The Second World War was a worldwide affair in which Nigeria and in particular Ebiraland was not left out. The war which started in 1939 came to an end in 1945. The genesis of the war was the harsh conditions imposed on Germany by the treaty of Versailles in 1919, after the First World War. About twenty thousand Nigerians served in the military forces of the ally during the war. The participation of the Ebira in the war enabled them to have experience in Burma and India. It was therefore not surprising to find ex-service men on their arrival back home joined hands with the Ebira elites and began to agitate for the freedom of expression and equal treatment from the autocratic rule of the Atta. This greatly affects the polity of Ebira, which the paper intends to address.