European Researcher. Series A

460-469

Authors: Elvisa Buljubašić, Erkan Ilgȕn

In the market economy, the way in which company is managed and developed is extremly important, because every wrong or misleading decision comes at a high price. Therefore each decision that management brings should be based on precise, qualitative, timely and unambiguous information. In order to serve its purpose, after information are collected they are processed, classified and stored within the company. For effective and efficient information processingit is necessary to have an integrated set of components, called an information system. Undoubtedly, significant role in information processing for effective decision making, belongs to accounting information system. Therefore, the purpose of the study is to analyze the situation in Bosnia and Herzegovina related to the use and adoption of accounting information system and it's impact on decision making process. Questionnaire distributed to the business organizations and interviews with the managers, as a data collection method, will be used. Statistical and graphical methods will be used to demonstrate findings.

480-489

Authors: Galina Ju. Koblianska

The article considers controlling as a new management concept, generated by the practice of modern management in the construction industry. Organizational and methodological framework is studied in terms of assessing the success of construction projects. A set of key performance indicators (KPI) is developed based on a literature review and the practice of local companies. These figures are considered in close connection with the information environment of its existence – the administrative account and the prism of a general model of controlling. It reflects a way of introduction of indicators of achievement and success of construction projects in wages. Technical capabilities of the domestic market are analyzed to ensure the information unity of all components of the model considered controlling.

502-510

Authors: Alexander Fedorov

Iconographic analysis is associative analysis of the media texts’ images (eg, water, fire - as symbols of purity and destruction) associated with the semiotic analysis. Art historians, scientists, semiotics, media theorists and practitioners of media education have written thousands of volumes, which convincingly proved that the decoding / decoding of audio-visual images sometimes difficult, requiring considerable knowledge and skills of the process of intellectual and creative work. Iconographic analysis of media texts based on the key concept of media language, and suggests that media education aims to develop knowledge of the ways in which media texts express his idea, and develop the knowledge, improving skills of textual analysis that can be attached to fixed or moving images recorded on the medium of sound or any combination of the above. The initial stage of the iconographic analysis of media texts offer students concentrate on careful perception of audiovisual images on the description of their characteristic features. The audience learns conventional codes of media texts, followed by a smooth transition to the interpretation and evaluation of media texts. As a result, the audience media competence is developing in relation to visual images.