European Researcher. Series A

421-428

Authors: Marina V. Kogan, Il'ya A. Boytsun

One of fundamental factors of development of national economy in modern conditions is a transport complex of the country. The analysis shows, historically raising of many developed countries in many respects was provided with concentration of the state transport policy on optimization of conditions for creation of mass, large-scale transportations that is caused by the acceleration of technical progress involving the growing need of economy for increase in speed of transportations, the tonnage of vehicles, etc. Territorial reserves of Russia demand harmonious development of all transport complex, including, railway, automobile, air, water. Shows world experiment, in the countries with such abundance of the rivers, waterways as in Russia one of decisive factors of growth of volumes of transportation of goods and passengers, increase of efficiency of deliveries in scales of all national economy, is the maximum use of a water transport which, other things being equal, manages to the state tens times cheaper than the contents automobile and the railroads. Currently time for the domestic market of transport services, unlike world, lack of close integration and interrelations in the form of commodity transport complexes with presence of managing directors of the transport centers influencing formation of tariff policy is characteristic. At the same time the analysis of productivity of a package of measures of tax support of navigation in the Russian Federation, implementation of the FTP "Development of transport system of Russia (2010 - 2020gody)" according to the Concept of long-term social and economic development of the country till 2020 shows their efficiency that is confirmed by positive dynamics of indicators of economic activity of shipping companies, revival of ship-building branch, existence of multiplicative effect due to development of allied industries, revival of business, creation of additional workplaces.

442-450

Authors: Alexander Fedorov

The media violence is the important problem for education. Based on of Len Masterman’s media education theory of critical thinking and the methods of Umbeto Eco, the author of this article selected the following significant items for the analysis of media texts: author's ideology; socio-cultural, market and political environment, the process of creating a media text, audience perceptions, structure and narrative techniques. This approach is quite corresponds to the method of media texts analysis, building on media literacy education aspects such as media agencies, media / media text categories, media technologies, media languages, media representations and media audiences, because all these concepts are directly related to the ideological, socio-cultural and structural aspects.